Innovation, trends & development

First Impression’s expertise hub

First Impression’s experts are always working on new developments, trends and innovations in phygital retail, audiovisual technology and events. And we like to share that knowledge. Explore, discover and be inspired.

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The new shopping experience: omnichannel and digital signage
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— The new shopping experience: omnichannel and digital signage

In this e-book, we describe 5 sales opportunities for retailers to offer your customers the best experience.

First Impression strengthens retail media proposition with appointment of Marvin Vacquier Droop
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— First Impression strengthens retail media proposition with appointment of Marvin Vacquier Droop

With Marvin at First Impression’s retail media helm, the expert in audio-visual brand experiences aims to further support retailers in monetising their digital signage network.

The car dealership of the future
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— The car dealership of the future

This e-book focuses on three different trends you can follow to turn your customer into a brand ambassador.

The retail trends of 2024
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— The retail trends of 2024

Consumer confidence is rising and willingness to buy is increasing. But a visit to the mall does come with specific expectations.

The power of in-store retail media
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— The power of in-store retail media

E-commerce provides retailers with valuable customer data, which can be used for relevant advertising. This offers omnichannel retailers opportunities to monetize data, even in a physical environment.

First Impression nominated for Company of the Year and Outstanding Company awards
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— First Impression nominated for Company of the Year and Outstanding Company awards

The nominations recognize the dedication to breaking the status quo in the audiovisual industry, with a specific focus on sustainability and green signage.

Streaem: “Don’t start a retail media strategy without business case”
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— Streaem: “Don’t start a retail media strategy without business case”

More and more retailers are sensing the opportunities of a retail media strategy. John Molendijk, founder of retail media platform Streaem knows what it takes to use retail media successfully.

Six causes of a failing retail media strategy
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— Six causes of a failing retail media strategy

An effective retail media strategy offers retailers great opportunities to increase their revenue and customer engagement. But mistakes are easily made. Here are the six main causes of a failing retail media strategy.

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Retail Strategy Director