Store communication
ICI Paris XL
Interactive shopping experience
Generate more stopping power & traffic. That’s what ICI Paris XL wanted for all its stores. A total solution for shop window and in-store communication. Did First Impression have any ideas for this? Yeah, sure!
IPXL in a nutshell
350
Shops
3 months
Roll out
3
Countries
Facts & figures
Job-to-be-done
A total solution of strategy, content, displays and a super-fast roll-out resulted in the winning combination.
Display tech
In all shops you will find shop window displays & various in-store displays with (animated) content developed by us.
Relevant & efficient
Responding to actions and services by showing the right item at the right time.
Digital innovations
And we are still committed to improving, developing and renewing the shopping experience.
Want to see more examples?
It's all about experience