{"id":18354,"date":"2025-12-17T11:00:44","date_gmt":"2025-12-17T10:00:44","guid":{"rendered":"https:\/\/firstimpression.com\/?post_type=cases&#038;p=18354"},"modified":"2025-12-18T09:11:31","modified_gmt":"2025-12-18T08:11:31","slug":"a-festive-dooh-story-for-nespresso-built-for-attention","status":"publish","type":"cases","link":"https:\/\/firstimpression.com\/de\/unsere-projekte\/eine-festliche-dooh-kampagne-fur-nespresso-entwickelt-um-aufzufallen","title":{"rendered":"Eine festliche DOOH-Kampagne f\u00fcr Nespresso, entwickelt, um aufzufallen"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"First Impression x Nespresso Content Creation\" src=\"https:\/\/player.vimeo.com\/video\/1147584262?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Eine festliche DOOH-Kampagne f\u00fcr Nespresso, entwickelt, um sofort aufzufallen. Rund um eine ikonische Winter Limited Edition Kapsel entstand ein visuelles Konzept, das in kurzen, pr\u00e4gnanten Formaten an hoch frequentierten Standorten Wirkung zeigte. Expressive Forced-Perspective-Inhalte und mehr als 250 dynamische Assets sorgten f\u00fcr maximale Aufmerksamkeit, selbst auf au\u00dfergew\u00f6hnlichen und ungew\u00f6hnlichen Bildschirmformaten.<\/p>\n","protected":false},"featured_media":18367,"template":"","cat_cases":[],"proposition_cat":[],"region_cat":[],"solution_cat":[576],"industry_cat":[],"type_cases_cat":[557],"class_list":["post-18354","cases","type-cases","status-publish","has-post-thumbnail","hentry","solution_cat-digitaler-content","type_cases_cat-roll-out"],"acf":[],"_links":{"self":[{"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/cases\/18354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/media\/18367"}],"wp:attachment":[{"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/media?parent=18354"}],"wp:term":[{"taxonomy":"cat_cases","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/cat_cases?post=18354"},{"taxonomy":"proposition_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/proposition_cat?post=18354"},{"taxonomy":"region_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/region_cat?post=18354"},{"taxonomy":"solution_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/solution_cat?post=18354"},{"taxonomy":"industry_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/industry_cat?post=18354"},{"taxonomy":"type_cases_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/type_cases_cat?post=18354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}