{"id":20351,"date":"2026-05-19T13:21:45","date_gmt":"2026-05-19T11:21:45","guid":{"rendered":"https:\/\/firstimpression.com\/projecten\/primera-is-van-start-met-retail-media"},"modified":"2026-06-22T13:38:09","modified_gmt":"2026-06-22T11:38:09","slug":"primera-is-van-start-met-retail-media","status":"publish","type":"cases","link":"https:\/\/firstimpression.com\/de\/unsere-projekte\/primera-launcht-retail-media","title":{"rendered":"Primera launcht Retail Media"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Primera digital signage retail media uitrol\" src=\"https:\/\/player.vimeo.com\/video\/1193538885?h=72fde4b49a&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Primera, eine Genossenschaft mit 550 Filialen in den Niederlanden, transformiert das In-Store-Erlebnis mit Digital Signage \u2013 bereits in 430 Standorten live. Gemeinsam haben wir eine skalierbare, datengetriebene Retail-Media-Basis geschaffen: von der strategischen Discovery bis zum Smart Deployment, mit \u00fcber 1.000 Displays und 99% Uptime im Monitoring.<\/p>\n","protected":false},"featured_media":20135,"template":"","cat_cases":[108,109,110],"proposition_cat":[],"region_cat":[],"solution_cat":[573,575],"industry_cat":[],"type_cases_cat":[],"class_list":["post-20351","cases","type-cases","status-publish","has-post-thumbnail","hentry","cat_cases-digitaler-content","cat_cases-retail-de","cat_cases-digital-signage-de","solution_cat-digitale-signage","solution_cat-retail-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/cases\/20351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/media\/20135"}],"wp:attachment":[{"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/media?parent=20351"}],"wp:term":[{"taxonomy":"cat_cases","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/cat_cases?post=20351"},{"taxonomy":"proposition_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/proposition_cat?post=20351"},{"taxonomy":"region_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/region_cat?post=20351"},{"taxonomy":"solution_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/solution_cat?post=20351"},{"taxonomy":"industry_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/industry_cat?post=20351"},{"taxonomy":"type_cases_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/type_cases_cat?post=20351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}