{"id":18300,"date":"2025-12-15T16:51:34","date_gmt":"2025-12-15T15:51:34","guid":{"rendered":"https:\/\/firstimpression.com\/?post_type=knowledge&#038;p=18300"},"modified":"2025-12-15T17:02:55","modified_gmt":"2025-12-15T16:02:55","slug":"masterclass-designing-digital-content-for-retail-environments","status":"publish","type":"knowledge","link":"https:\/\/firstimpression.com\/de\/wissensportal\/masterclass-digitaler-content-im-retail","title":{"rendered":"Masterclass: Digitaler Content im Retail"},"content":{"rendered":"<p>Was bringt Menschen dazu, stehen zu bleiben, hinzuschauen, zu interagieren \u2013 und es nicht zu vergessen? Spoiler: Es geht nicht nur um Bildschirme. Es geht um Momente, die wirken.<\/p>\n<p>Du erf\u00e4hrst:<\/p>\n<ul class=\"wp-block-list\">\n<li>Warum <strong>Synchronisation<\/strong> wichtiger ist als Technikdaten<\/li>\n<li>Wie <strong>KI-Avatare<\/strong> vom Erz\u00e4hlen ins Reagieren wechseln<\/li>\n<li>Was passiert, wenn <strong>Emotionen<\/strong> Interaktionen treiben (LEGO wei\u00df Bescheid)<\/li>\n<li>Und wie selbst dezenter Content den Raum neu definieren kann<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Masterclass First Impression: digital signage content &quot;Beyond the Screen&quot;\" src=\"https:\/\/player.vimeo.com\/video\/1144894512?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In dieser 10-min\u00fctigen Masterclass zeigt Collin van den Bos, unser Manager f\u00fcr Content Creation, wie Content, Bewegung, Technik und menschliches Verhalten zusammenwirken, um digitale Experiences zu gestalten, die wirklich funktionieren. Im Handel. In der Gastronomie. Im echten Raum.<\/p>\n","protected":false},"featured_media":18309,"template":"","cat_knowledge":[121],"class_list":["post-18300","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_knowledge-blogs-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/knowledge\/18300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/types\/knowledge"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/media\/18309"}],"wp:attachment":[{"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/media?parent=18300"}],"wp:term":[{"taxonomy":"cat_knowledge","embeddable":true,"href":"https:\/\/firstimpression.com\/de\/wp-json\/wp\/v2\/cat_knowledge?post=18300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}