{"id":8189,"date":"2023-12-15T14:10:37","date_gmt":"2023-12-15T13:10:37","guid":{"rendered":"https:\/\/firstimpression.com\/kennishub\/die-macht-der-einzelhandelsmedien-in-den-geschaeften"},"modified":"2024-10-03T10:46:18","modified_gmt":"2024-10-03T08:46:18","slug":"das-potenzial-von-instore-retail-media","status":"publish","type":"knowledge","link":"https:\/\/firstimpression.com\/de\/wissensportal\/das-potenzial-von-instore-retail-media","title":{"rendered":"Das Potenzial von Instore Retail Media"},"content":{"rendered":"<p>Medien f\u00fcr den Einzelhandel sind nichts Neues, aber mit der Zunahme des E-Commerce und dem Anstieg des Online-Shoppings sitzen die Einzelh\u00e4ndler auf einer riesigen Menge <strong>wertvoller Kundendaten<\/strong>, die genutzt werden k\u00f6nnen, um <strong>relevante Werbung<\/strong> an die<strong>Kunden<\/strong> zu richten. Dies bietet Omnichannel-Einzelh\u00e4ndlern eine gro\u00dfartige M\u00f6glichkeit, ihre Daten auch in einer physischen Umgebung zu monetarisieren.<\/p>\n<p>In diesem E-Book untersuchen wir die Vorteile und Herausforderungen von Einzelhandelsmedien f\u00fcr physische Gesch\u00e4fte und das Wachstumspotenzial in diesem Bereich, mit besonderem Augenmerk auf den Return on Investment (ROI).<\/p>\n<p><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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