{"id":18353,"date":"2025-12-17T11:00:44","date_gmt":"2025-12-17T10:00:44","guid":{"rendered":"https:\/\/firstimpression.com\/?post_type=cases&#038;p=18353"},"modified":"2025-12-18T09:12:43","modified_gmt":"2025-12-18T08:12:43","slug":"a-festive-dooh-story-for-nespresso-built-for-attention","status":"publish","type":"cases","link":"https:\/\/firstimpression.com\/fr\/nos-projets\/une-campagne-dooh-festive-pour-nespresso-pensee-pour-se-demarquer","title":{"rendered":"Une campagne DOOH festive pour Nespresso, pens\u00e9e pour se d\u00e9marquer"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"First Impression x Nespresso Content Creation\" src=\"https:\/\/player.vimeo.com\/video\/1147584262?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Une campagne DOOH festive pour Nespresso, con\u00e7ue pour se d\u00e9marquer instantan\u00e9ment. Autour d\u2019une capsule Winter Limited Edition embl\u00e9matique, le concept visuel a \u00e9t\u00e9 d\u00e9clin\u00e9 en formats courts et percutants pour des emplacements tr\u00e8s fr\u00e9quent\u00e9s. Gr\u00e2ce \u00e0 des contenus en forced perspective et plus de 250 assets dynamiques, la campagne a g\u00e9n\u00e9r\u00e9 de l\u2019impact en quelques secondes, m\u00eame sur les \u00e9crans aux formats les plus atypiques.<\/p>\n","protected":false},"featured_media":18366,"template":"","cat_cases":[],"proposition_cat":[],"region_cat":[],"solution_cat":[567],"industry_cat":[],"type_cases_cat":[557],"class_list":["post-18353","cases","type-cases","status-publish","has-post-thumbnail","hentry","solution_cat-contenu-numerique","type_cases_cat-roll-out"],"acf":[],"_links":{"self":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/cases\/18353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/media\/18366"}],"wp:attachment":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/media?parent=18353"}],"wp:term":[{"taxonomy":"cat_cases","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/cat_cases?post=18353"},{"taxonomy":"proposition_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/proposition_cat?post=18353"},{"taxonomy":"region_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/region_cat?post=18353"},{"taxonomy":"solution_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/solution_cat?post=18353"},{"taxonomy":"industry_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/industry_cat?post=18353"},{"taxonomy":"type_cases_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/type_cases_cat?post=18353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}