{"id":19082,"date":"2025-12-22T15:27:56","date_gmt":"2025-12-22T14:27:56","guid":{"rendered":"https:\/\/firstimpression.com\/projecten\/de-retailmediastrategie-van-kruidvat-uitgerold-over-775-locaties"},"modified":"2026-01-16T09:30:25","modified_gmt":"2026-01-16T08:30:25","slug":"la-strategie-de-retail-media-de-kruidvat-deployee-sur-775-points-de-vente","status":"publish","type":"cases","link":"https:\/\/firstimpression.com\/fr\/nos-projets\/la-strategie-de-retail-media-de-kruidvat-deployee-sur-775-points-de-vente","title":{"rendered":"Le r\u00e9seau de retail media de Kruidvat d\u00e9ploy\u00e9 dans 775 magasins"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kruidvat roll out 2025 | First Impression audiovisual\" src=\"https:\/\/player.vimeo.com\/video\/1148624011?h=b99be27e63&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Des \u00e9crans intelligents d\u00e9ploy\u00e9s dans 775 magasins, transformant le retail media en une exp\u00e9rience scalable et pilot\u00e9e par la donn\u00e9e. Gr\u00e2ce \u00e0 une pr\u00e9paration intelligente, une logique de placement claire et un monitoring proactif, chaque \u00e9cran touche le shopper au bon moment. Impact mesurable. Qualit\u00e9 constante.<\/p>\n","protected":false},"featured_media":18390,"template":"","cat_cases":[125],"proposition_cat":[420,429,430],"region_cat":[409],"solution_cat":[564,566],"industry_cat":[529],"type_cases_cat":[],"class_list":["post-19082","cases","type-cases","status-publish","has-post-thumbnail","hentry","cat_cases-affichage-dynamique","proposition_cat-affichage-dynamique","proposition_cat-retail-media","proposition_cat-deploiement","region_cat-pays-bas","solution_cat-affichage-dynamique","solution_cat-retail-media","industry_cat-parfumerie-et-droguerie"],"acf":[],"_links":{"self":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/cases\/19082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/media\/18390"}],"wp:attachment":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/media?parent=19082"}],"wp:term":[{"taxonomy":"cat_cases","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/cat_cases?post=19082"},{"taxonomy":"proposition_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/proposition_cat?post=19082"},{"taxonomy":"region_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/region_cat?post=19082"},{"taxonomy":"solution_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/solution_cat?post=19082"},{"taxonomy":"industry_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/industry_cat?post=19082"},{"taxonomy":"type_cases_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/type_cases_cat?post=19082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}