{"id":20240,"date":"2026-05-19T13:21:45","date_gmt":"2026-05-19T11:21:45","guid":{"rendered":"https:\/\/firstimpression.com\/projecten\/primera-is-van-start-met-retail-media"},"modified":"2026-06-03T14:58:53","modified_gmt":"2026-06-03T12:58:53","slug":"primera-is-van-start-met-retail-media","status":"publish","type":"cases","link":"https:\/\/firstimpression.com\/fr\/nos-projets\/primera-is-van-start-met-retail-media","title":{"rendered":"Primera lance sa strat\u00e9gie de retail media"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Primera digital signage retail media uitrol\" src=\"https:\/\/player.vimeo.com\/video\/1193538885?h=72fde4b49a&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Pour am\u00e9liorer l\u2019exp\u00e9rience en boutique, Primera, une coop\u00e9rative n\u00e9erlandaise de magasins de proximit\u00e9, lance un syst\u00e8me d\u2019affichage dynamique, d\u00e9j\u00e0 en service dans 430 de ses 500 points de vente. Ensemble, nous b\u00e2tissons un dispositif de retail media \u00e9volutif, qui repose sur les donn\u00e9es. Nous travaillons avec m\u00e9thode et agilit\u00e9, du rep\u00e9rage jusqu\u2019au d\u00e9ploiement, et supervisons plus de 1 000 \u00e9crans offrant un temps de fonctionnement de 99 %.<\/p>\n","protected":false},"featured_media":20134,"template":"","cat_cases":[125,126,131],"proposition_cat":[],"region_cat":[],"solution_cat":[564,566],"industry_cat":[],"type_cases_cat":[],"class_list":["post-20240","cases","type-cases","status-publish","has-post-thumbnail","hentry","cat_cases-affichage-dynamique","cat_cases-retail-fr","cat_cases-aller-au-digital-content","solution_cat-affichage-dynamique","solution_cat-retail-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/cases\/20240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/media\/20134"}],"wp:attachment":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/media?parent=20240"}],"wp:term":[{"taxonomy":"cat_cases","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/cat_cases?post=20240"},{"taxonomy":"proposition_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/proposition_cat?post=20240"},{"taxonomy":"region_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/region_cat?post=20240"},{"taxonomy":"solution_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/solution_cat?post=20240"},{"taxonomy":"industry_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/industry_cat?post=20240"},{"taxonomy":"type_cases_cat","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/type_cases_cat?post=20240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}