{"id":18299,"date":"2025-12-15T16:51:34","date_gmt":"2025-12-15T15:51:34","guid":{"rendered":"https:\/\/firstimpression.com\/?post_type=knowledge&#038;p=18299"},"modified":"2025-12-15T17:04:53","modified_gmt":"2025-12-15T16:04:53","slug":"masterclass-designing-digital-content-for-retail-environments","status":"publish","type":"knowledge","link":"https:\/\/firstimpression.com\/fr\/centre-dexpertise\/masterclass-creer-du-contenu-digital-pour-des-espaces-retail","title":{"rendered":"Masterclass : cr\u00e9er du contenu digital pour des espaces retail"},"content":{"rendered":"<p>Qu\u2019est-ce qui fait qu\u2019on s\u2019arr\u00eate, qu\u2019on regarde, qu\u2019on interagit\u2026 et qu\u2019on s\u2019en souvient ?<br \/>Spoiler : ce n\u2019est pas qu\u2019une histoire d\u2019\u00e9crans. C\u2019est une question de moments.<\/p>\n<p>Vous d\u00e9couvrirez :<\/p>\n<ul class=\"wp-block-list\">\n<li>Pourquoi la <strong>synchronisation<\/strong> compte plus que les specs techniques<\/li>\n<li>Comment les <strong>avatars IA<\/strong> passent du storytelling \u00e0 la r\u00e9action en temps r\u00e9el<\/li>\n<li>Ce que donne une interactivit\u00e9 guid\u00e9e par <strong>l\u2019\u00e9motion<\/strong> (demandez \u00e0 LEGO)<\/li>\n<li>Et comment m\u00eame un contenu subtil peut m\u00e9tamorphoser un espace physique<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Masterclass First Impression: digital signage content &quot;Beyond the Screen&quot;\" src=\"https:\/\/player.vimeo.com\/video\/1144894512?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dans cette masterclass de 10 minutes, Collin van den Bos, notre manager content creation, explique comment contenu, mouvement, technologie et comportement humain se combinent pour cr\u00e9er des exp\u00e9riences digitales qui font vraiment la diff\u00e9rence. Dans le retail. L\u2019hospitalit\u00e9. Et les espaces bien r\u00e9els.<\/p>\n","protected":false},"featured_media":18308,"template":"","cat_knowledge":[147],"class_list":["post-18299","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_knowledge-blogs-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/knowledge\/18299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/types\/knowledge"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/media\/18308"}],"wp:attachment":[{"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/media?parent=18299"}],"wp:term":[{"taxonomy":"cat_knowledge","embeddable":true,"href":"https:\/\/firstimpression.com\/fr\/wp-json\/wp\/v2\/cat_knowledge?post=18299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}