{"id":12903,"date":"2024-08-07T13:06:03","date_gmt":"2024-08-07T11:06:03","guid":{"rendered":"https:\/\/firstimpression.com\/?post_type=knowledge&#038;p=12903"},"modified":"2025-04-11T16:56:01","modified_gmt":"2025-04-11T14:56:01","slug":"retail-media-scan","status":"publish","type":"knowledge","link":"https:\/\/firstimpression.com\/nl\/kennishub\/retail-media-scan","title":{"rendered":"Maximaliseer je winkelpotentieel met een retail media scan"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Retail media: jouw kansen in kaart gebracht<\/h2>\n<p><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script><\/p>\n<div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_41' >\n<div class='gform_heading'>\n<h2 class=\"gform_title\">Retail Media Scan<\/h2>\n<p class='gform_description'>\n<p class='gform_required_legend'>\n<\/p><\/div>\n<form method='post' enctype='multipart\/form-data'  id='gform_41'  action='\/nl\/wp-json\/wp\/v2\/knowledge\/12903' data-formid='41' novalidate>\n<div class='gf_invisible ginput_recaptchav3' data-sitekey='6LfZoMApAAAAAGPzSDSTLTNnVLX_ZqzIF_ZI7Ggg' data-tabindex='0'><input id=\"input_60148cf15f30e7575ddf842e10598195\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_60148cf15f30e7575ddf842e10598195\" value=\"\"\/><\/div>\n<div class='gform-body gform_body'>\n<div id='gform_fields_41' class='gform_fields top_label form_sublabel_below description_below validation_below'>\n<div id=\"field_41_904\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_41_904'>X\/Twitter<\/label><\/p>\n<div class='ginput_container'><input name='input_904' id='input_41_904' type='text' value='' autocomplete='new-password'\/><\/div>\n<div class='gfield_description' id='gfield_description_41_904'>Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.<\/div>\n<\/div>\n<fieldset id=\"field_41_1\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >\n<legend class='gfield_label gform-field-label gfield_label_before_complex' >Naam<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend>\n<div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_41_1'>\n<p>                            <span id='input_41_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' ><br \/>\n                                                    <input type='text' name='input_1.3' id='input_41_1_3' value=''   aria-required='true'   placeholder='Voornaam'  \/><br \/>\n                                                    <label for='input_41_1_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Voornaam<\/label><br \/>\n                                                <\/span><\/p>\n<p>                            <span id='input_41_1_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' ><br \/>\n                                                    <input type='text' name='input_1.6' id='input_41_1_6' value=''   aria-required='true'   placeholder='Achternaam'  \/><br \/>\n                                                    <label for='input_41_1_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Achternaam<\/label><br \/>\n                                                <\/span><\/p><\/div>\n<\/fieldset>\n<div id=\"field_41_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_41_4'>Bedrijfsnaam<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><\/p>\n<div class='ginput_container ginput_container_text'><input name='input_4' id='input_41_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div>\n<\/div>\n<div id=\"field_41_3\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_41_3'>Zakelijke e-mailadres<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><\/p>\n<div class='ginput_container ginput_container_email'>\n                            <input name='input_3' id='input_41_3' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div>\n<\/div>\n<fieldset id=\"field_41_5\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield_contains_required field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  >\n<legend class='gfield_label gform-field-label gfield_label_before_complex' >Privacy<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend>\n<div class='ginput_container ginput_container_consent'><input name='input_5.1' id='input_41_5_1' type='checkbox' value='1'  aria-describedby=\"gfield_consent_description_41_5\" aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_41_5_1' >Ik accepteer het privacy-statement.<\/label><input type='hidden' name='input_5.2' value='Ik accepteer het privacy-statement.' class='gform_hidden' \/><input type='hidden' name='input_5.3' value='39' class='gform_hidden' \/><\/div>\n<div class='gfield_description gfield_consent_description' id='gfield_consent_description_41_5' tabindex='0'>Door het versturen van dit formulier, ga je ermee akkoord dat je gegevens worden opgeslagen. Natuurlijk zullen we ze niet langer bewaren dan dat nodig is en gaan we er zorgvuldig en vertrouwelijk mee om.<\/div>\n<\/fieldset>\n<div id=\"field_41_901\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >\n<div class='ginput_container ginput_container_text'><input name='input_901' id='input_41_901' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='undefined' \/><\/div>\n<\/div>\n<div id=\"field_41_902\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >\n<div class='ginput_container ginput_container_text'><input name='input_902' id='input_41_902' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='undefined' \/><\/div>\n<\/div>\n<div id=\"field_41_903\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >\n<div class='ginput_container ginput_container_text'><input name='input_903' id='input_41_903' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='undefined' \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class='gform-footer gform_footer top_label'> <button id=\"gform_submit_button_41\" type=\"submit\" class=\"gform_button button btn\" onclick=\"gform.submission.handleButtonClick(this);\"><span>Retail Media Scan aanvragen<\/span><\/button><br \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_41' value='postback' \/><br \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_41' id='gform_theme_41' value='gravity-theme' \/><br \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_41' id='gform_style_settings_41' value='{&quot;inputPrimaryColor&quot;:&quot;#204ce5&quot;}' \/><br \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_41' value='1' \/><br \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='41' \/><\/p>\n<p>            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='EUR' value='kr5JxDca1EjO0o46NApS8289gMw64W+hjuafTakk0hEqtZVcYW6AyBc\/IvhqF4TqfDO6Q7MqbCo0gz67oZgEjPy\/h5b3Wox9pZeKUXft9YdBIxg=' \/><br \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/><br \/>\n            <input type='hidden' class='gform_hidden' name='state_41' value='WyJ7XCI1LjFcIjpcIjBmMWJiODA3MDY1YTk4ZjIxY2ZkYTgyYzk4NGVhN2I5XCIsXCI1LjJcIjpcIjgyNWJhMjAxYTIwMjUyY2QwYjdiZDk5M2RlZThjM2ViXCIsXCI1LjNcIjpcIjViOGI3YmZjMWJlY2RiOTgyZWVmNDQ1NDg1ZDA4ODZlXCJ9IiwiMjRjNTI2ZjBlZDRjZGUyOGVhNTc5NzhmYjEzNjYwZTciXQ==' \/><br \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_41' id='gform_target_page_number_41' value='0' \/><br \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_41' id='gform_source_page_number_41' value='1' \/><br \/>\n            <input type='hidden' name='gform_field_values' value='' \/><\/p><\/div>\n<\/p><\/form>\n<\/p><\/div>\n<p><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 41, 'https:\/\/firstimpression.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_41').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_41');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_41').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_41').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_41').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_41').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_41').val();gformInitSpinner( 41, 'https:\/\/firstimpression.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [41, current_page]);window['gf_submitting_41'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_41').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [41]);window['gf_submitting_41'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_41').text());}else{jQuery('#gform_41').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"41\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_41\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_41\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_41\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 41, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benieuwd of retail media een kans is voor jouw winkel? Onze retail media scan geeft antwoorden. Experts onderzoeken hoe je klantdata en digitale schermen inzet, welke mediaplacements werken en of een sterke businesscase haalbaar is. We brengen de mogelijkheden in kaart en bepalen of retail media een winstgevende strategie voor jouw winkel kan zijn.<\/p>\n","protected":false},"featured_media":13113,"template":"","cat_knowledge":[],"class_list":["post-12903","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/firstimpression.com\/nl\/wp-json\/wp\/v2\/knowledge\/12903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstimpression.com\/nl\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/firstimpression.com\/nl\/wp-json\/wp\/v2\/types\/knowledge"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firstimpression.com\/nl\/wp-json\/wp\/v2\/media\/13113"}],"wp:attachment":[{"href":"https:\/\/firstimpression.com\/nl\/wp-json\/wp\/v2\/media?parent=12903"}],"wp:term":[{"taxonomy":"cat_knowledge","embeddable":true,"href":"https:\/\/firstimpression.com\/nl\/wp-json\/wp\/v2\/cat_knowledge?post=12903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}