{"id":1446,"date":"2023-12-15T14:10:37","date_gmt":"2023-12-15T13:10:37","guid":{"rendered":"https:\/\/firstimpression.com\/?post_type=knowledge&#038;p=1446"},"modified":"2025-04-15T10:16:38","modified_gmt":"2025-04-15T08:16:38","slug":"de-kracht-van-in-store-retail-media","status":"publish","type":"knowledge","link":"https:\/\/firstimpression.com\/nl\/kennishub\/de-kracht-van-in-store-retail-media","title":{"rendered":"De kracht van instore retail media"},"content":{"rendered":"<p>Retail media is niet nieuw, maar met de toename van e-commerce en de opkomst van online winkelen zitten retailers op een enorme hoeveelheid&nbsp;<strong>waardevolle klantgegevens<\/strong>&nbsp;die kunnen worden gebruikt om&nbsp;<strong>relevante advertenties<\/strong>&nbsp;te richten op het&nbsp;<strong>winkelend&nbsp;<\/strong><strong>publiek<\/strong>. Dit biedt omnichannel retailers een uitgelezen kans om hun gegevens te gelde te maken, ook in een fysieke omgeving.<\/p>\n<p>In dit e-book onderzoeken we de voordelen en uitdagingen van retail media voor fysieke winkels en het groeipotentieel in deze ruimte, met bijzondere aandacht voor return on investment (ROI).<\/p>\n<p><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the 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