{"id":18298,"date":"2025-12-15T16:51:34","date_gmt":"2025-12-15T15:51:34","guid":{"rendered":"https:\/\/firstimpression.com\/?post_type=knowledge&#038;p=18298"},"modified":"2025-12-15T16:58:36","modified_gmt":"2025-12-15T15:58:36","slug":"masterclass-designing-digital-content-for-retail-environments","status":"publish","type":"knowledge","link":"https:\/\/firstimpression.com\/nl\/kennishub\/masterclass-hoe-je-content-maakt-die-aandacht-trekt","title":{"rendered":"Masterclass: hoe je content maakt die aandacht trekt"},"content":{"rendered":"<p>Hoe zorg je ervoor dat iemand stopt, kijkt, interactie heeft met je scherm en het onthoudt?<br \/>Spoiler alert: het draait niet alleen om schermen. Het gaat om het cre\u00ebren van momenten.<\/p>\n<p>In deze masterclass zie je:<\/p>\n<ul class=\"wp-block-list\">\n<li>Waarom <strong>synchronisatie<\/strong> belangrijker is dan specificaties<\/li>\n<li>Hoe <strong>AI-avatars<\/strong> veranderen van vertellers in echte gesprekspartners<\/li>\n<li>Wat er gebeurt als <strong>emotie<\/strong> interactiviteit stuurt (vraag het LEGO)<\/li>\n<li>En hoe zelfs subtiele content een ruimte totaal kan transformeren<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Masterclass First Impression: digital signage content &quot;Beyond the Screen&quot;\" src=\"https:\/\/player.vimeo.com\/video\/1144894512?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In deze masterclass van 10 minuten laat Collin van den Bos, onze manager content creation, zien hoe content, beweging, hardware en menselijk gedrag samenkomen in digitale experiences die \u00e9cht werken. Voor retail. Voor hospitality. Voor fysieke ruimtes.<\/p>\n","protected":false},"featured_media":18307,"template":"","cat_knowledge":[8],"class_list":["post-18298","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_knowledge-blogs"],"acf":[],"_links":{"self":[{"href":"https:\/\/firstimpression.com\/nl\/wp-json\/wp\/v2\/knowledge\/18298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstimpression.com\/nl\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/firstimpression.com\/nl\/wp-json\/wp\/v2\/types\/knowledge"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firstimpression.com\/nl\/wp-json\/wp\/v2\/media\/18307"}],"wp:attachment":[{"href":"https:\/\/firstimpression.com\/nl\/wp-json\/wp\/v2\/media?parent=18298"}],"wp:term":[{"taxonomy":"cat_knowledge","embeddable":true,"href":"https:\/\/firstimpression.com\/nl\/wp-json\/wp\/v2\/cat_knowledge?post=18298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}