Chief Operating Officer

First Impression digitizes spaces by mixing audiovisual technology with digital content and sensory marketing. We managed to realize many dreams and goals over the last 25 years, resulting in a solid & smart organization with a clear vision, sharp strategy, international presence with activities in more than 28 countries around the globe and a € 50 mln turnover. Which we’ll be multiplying by 10 over the next 10 years, thanks to our experienced, visionary, sparkling and forceful Chief Operating Officer. So, thank you for joining us.

A first impression

At First Impression, we’re all about the experience. We create phygital experiences for established and game-changing brands worldwide. Basic-Fit, Jumbo, Rituals, Sonova, TUI and Tony’s Chocolonely to name a few. But, as world domination on experience is the plan, we need you to master our business operations as we grow the list with global brands. Over the years we build up strong competencies that drive both profit and motivation, and serve as a solid base for scaling up:

  • A worldwide unique audiovisual experience center
  • Creative & personalized phygital concepts
  • Worldwide smart deployment & maintenance
  • Intelligent content management
  • One-stop-shop (strategy, concepting, engineering, installation, service, content creation)
  • Energized and skilled AVenturers®


We are thrilled about technology, fired by innovations and s#ckers for sensations. We are a super solid team of AVenturers® who all have an untamable urge to put passion into action and skills into practice on a day-to-day basis. We have a strong company culture which is identified by 5 core values:

  • Togetherness – we embrace our pro-sports teamwork environment
  • Pixel perfection – we meet and exceed the highest expectations
  • Yes is more – we’re optimistic & adventurous
  • Extreme ownership – we run it like we own it
  • Work hard play hard – we go heart & smart

Grow for it

We’re fairly proud to be where we are today and to be growing superfast. On your First day, you can count on a tribe of 180+ well motivated AVenturers®, which we will be scaling up to 600 in the near future. We belong to the fastest growing companies in The Netherlands and get rewarded with nominations and awards like ‘Top 250 groeibedrijf NLgroeit’, nominee FD Gazellen award (large category) in 2021, 2020 en 2019, winner ‘Deloitte Best Managed Company’ excellence award. And the listings are counting.

Your AVenture® as ‘First COO’

Even though the Chief Operating Officer is a brand-new role within First Impression, it will be a key role. You’ll be partnering with management on the operational strategy to grow the company. You’ll be responsible for overseeing the day-to-day operations, ensuring optimum efficiency and best practice in all operational matters. As the linking pin between management and the operational teams, you analyze performance, identify opportunities and define bottlenecks; from purchase, logistics and pre-production to project management and installation.

You’ll be teaming up with the heads of tech, sales, HR and finance and report directly to management. You understand the challenges of a scale-up and spot them from a mile away thanks to your prior scaling up experience, your lessons learned and proven track record.

Thanks to your personality, your prior scaling up experience, and midterm focus, you enable management to focus on the long-term vision, while you accelerate today’s performance & ‘pixel perfection’.

It’s all about (your) experience

We believe you might be made for it, if you check at least 80% of the boxes:

  • Scale up experience, proven track record
  • Proven operations leader with 5-10 years of experience in a fast-paced (international) environment
  • Optimist mindset and sparkling attitude
  • Goalgetter with a ‘yes is more’ mentality
  • Strong decision making & problem-solving skills
  • Strong communication skills
  • Ability to collaborate actively & effectively on cross-functional teams
  • Mastery of Dutch & English
  • Willingness to operate from Tilburg area
  • A background in and/or love for tech, IT or AV makes this job even dreamier

Want to accelerate?

If you like slow-moving environments, are overstimulated easily and prefer overregulation; First Impression is probably not your place to flourish. But, if bigger, better, stronger, faster, smarter, harder is your thing… this could be your once in a lifetime opportunity. Contact management asap via and share your experience. We can’t wait to get in touch!