Grabbing attention is the hardest part. More noise won’t help. What does work is depth. Both visual and emotional. Like 3D content on digital screens. Content that doesn’t just surprise, but persuades because it feels real.
You may have seen it already. Products that seem to pop out of the screen in 3D. And maybe you’re thinking: cool, but complicated. Or expensive. Or only for big brands. Good news. That’s not the case. In this blog, we explain what 3D content is, what you need to get started, and most of all, how we help make it simple and effective.
What is 3D content for digital signage?
3D display content is made specifically for communication on digital signage screens. It’s not just an animation with a little extra depth. It’s a highly realistic visualisation of a product or environment. Picture a sneaker slowly spinning in mid-air. A perfume bottle catching the light. A car racing past the viewer. Every detail works together. Material, shadow, perspective and movement.
3D content is fully tailored to the screen it appears on. As a creator, you control everything. Shape, style, rhythm, and point of view. It goes beyond the well-known forced perspective effect, where the content appears to escape the screen. That creates a bold visual hook. But real impact lies in 3D modelling. It gives you the freedom to present a digital twin of your product in full detail.
A great example is the 3D content we developed for Porsche. It combines 3D visuals and motion design on a digital signage display. This short behind-the-scenes video shows how we built the visuals from scratch.
Why use it?
3D content offers clear advantages
• It captures more attention and keeps people looking longer, increasing dwell time
• It builds stronger brand recognition through consistent and realistic visuals
• It creates more interaction, because people film or photograph it and share it
• It improves sales performance by presenting products in a convincing way
For (retail) brands and experience environments, this is the way to break through the noise and create real visual impact.
What do you need to get started?
Creating 3D content is not a checklist. It’s a creative and intuitive process.
At First Impression’s Creative Agency, we always start with the context. What should the viewer feel? What message should the brand deliver? Then we build the digital scene step by step. The composition sets the tone.
At the heart of the content is a digital twin. A digital copy of your product. That can be an existing 3D model. But we can also help create one using photogrammetry or 3D design based on the product itself.
You don’t have to do it all yourself. But it’s good to know what’s needed to build a strong 3D visual story. These are the steps
- A 3D model of your product
If you already have a 3D model, perfect. We can get started right away. Don’t have one? No problem. We can create a digital twin based on photos, scans, or the physical product. - Experience and context
What should the viewer feel? Do you want to impress, inform, or activate? Together we define the mood, the pacing, and the visual impact. - Screen alignment
Each screen is different. That’s why we test the content for viewing angle, resolution, and scale. So the effect always works at its best. Whether it’s one screen or a full network across multiple locations.
And no, it doesn’t have to be complicated
We work with 3D content for digital signage every day. So we know exactly what’s involved and how to make it easy. From digital twin to on-screen result, we guide the process from start to finish. No technical hurdles. Just powerful content that delivers.
Want full support? We can even receive your product and create a 3D model for you, ready to use in your campaign.
Ready to get started?
Curious about the possibilities for your brand or product? Whether you already have a 3D model or just want to explore what 3D content can do for you. We’re here to help. Let us know and we’ll bring your product to life on screen.