LED as a visual anchor
LED took the lead this year. The large LED cube at the center of our booth continuously drew attention and acted as the beating heart of the presentation. Around it, we demonstrated how creativity and technology merge into applications that create real impact on the shop floor.
Technology that elevates the experience
Samsung, as a key sponsor, played an important role in the technical foundation of our booth. Several eye-catchers came from their portfolio, including Spatial Signage and the 115-inch Supersized Signage display, delivering maximum impact for digital signage in retail environments. We also showcased a range of e-paper innovations, demonstrating how content can be energy-efficient, flexible, and seamlessly integrated into store design.
Transparency and luxury at Rolex
Many visitors stopped at the Rolex display featuring a transparent LED screen. The combination of high-end design and powerful content created a presentation where luxury and technology fully aligned.
Rituals. Movement and illusion
The Rituals installations also attracted strong interest. The interactive perfume display invited visitors to explore, while the rotating LED screens surrounding the perfume diffuser Genie created an almost magical effect. Through the smart integration of LED displays and content, the product appeared to float within the display, resulting in a striking visual experience.
Conversations across the globe
Beyond the installations, it was the conversations that truly energized the week. We spoke with retailers, brands and partners from more than sixty countries, each with their own ambitions around experience, international roll-outs and future-proof store concepts. That diversity made this edition especially valuable.
Retail on Playlist Mode
On the final day, Daan Berends, Chief Creative Officer at First Impression, shared her vision during her talk on the future of physical retail. She described stores as adaptable, emotion-driven spaces that shift atmosphere like a Spotify playlist, powered by dynamic architecture and smart digital content.
EuroShop 2026 reaffirmed what we stand for. With the right combination of design, technology and content, the shop floor becomes an environment that moves with the brand, the moment and the audience.