Innovation, trends & development

First Impression’s
expertise hub

First Impression’s experts always work on new developments, trends, and innovations in phygital retail, audiovisual technology, and events. And we like to share that knowledge. Explore, discover, and be inspired.

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Masterclass: retail in playlist mode
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— Masterclass: retail in playlist mode

A store that moves with the moment. In this masterclass, Daan Berends, Chief Creative Officer, break...

Dynamic store interiors: retail in playlist mode
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— Dynamic store interiors: retail in playlist mode

During EuroShop 2026, the world’s leading retail trade show, one trend became impossible to ignore....

Annual report 2025
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— Annual report 2025

This report is titled it’s all about experience and gives you an exciting overview of what makes us...

Your digital signage network is running. But is it performing?
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— Your digital signage network is running. But is it performing?

Displays are installed, software is running and integrations are in place. Handling times have decre...

This was EuroShop 2026
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— This was EuroShop 2026

EuroShop 2026 has come to a close. What lingers are the reactions to our booth. For five days, every...

This was ISE 2026
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— This was ISE 2026

With a strong, multidisciplinary team, we headed to the trade show Integrated Systems Europe (ISE) i...

Year in Review 2025/2026: Ron Haans & Koen Wouters
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— Year in Review 2025/2026: Ron Haans & Koen Wouters

First Impression's mission is to reshape stores as destinations, not just sales points. While in the...

First Impression enters hospitality market
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— First Impression enters hospitality market

First Impression is taking its next step in international expansion with a dedicated team for the ho...

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Sean

Global Business Director