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Innovation, trends & development
First Impression’s
First Impression’s
expertise hub
First Impression’s experts always work on new developments, trends, and innovations in phygital retail, audiovisual technology, and events. And we like to share that knowledge. Explore, discover, and be inspired.
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Getting started with 3D content on your screens
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Blogs — Getting started with 3D content on your screens
Let your screens do more than stand out. Let them convince with lifelike 3D content of your own prod...
House of Retail | The power of subtlety in retail design
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Podcast — House of Retail | The power of subtlety in retail design
Retail strategist Sabine Krieg on why beauty lies in subtlety—and why brands should dare to tell the...
First Impression firmly positions itself in EMEA
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News — First Impression firmly positions itself in EMEA
A strong recognition of our growth, impact and position in the digital signage market....
First Impression wins at Shop! D-A-CH Awards in Germany
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News — First Impression wins at Shop! D-A-CH Awards in Germany
First Impression wins Silver at the Shop! D-A-CH Awards 2025 for a high-impact retail media project...
Kruidvat launches Digital Out of Home network in 775 stores
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News — Kruidvat launches Digital Out of Home network in 775 stores
In collaboration with First Impression, Kruidvat is building one of the largest retail media network...
Physical stores vs. Vinted: how to attract Gen Z to the high street
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Blogs — Physical stores vs. Vinted: how to attract Gen Z to the high street
Gen Z is moving from fast fashion to Vinted and vintage—buying more consciously, digitally, and seco...
The human touch as the key to future-proof retail
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Blogs — The human touch as the key to future-proof retail
Interview Henk Hofstede (ABN AMRO): “Retail is about people. Period.”...
Green signage for the conscious retailer
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E-books — Green signage for the conscious retailer
When you think of sustainable retail, you don't immediately think of digital signage. Yet this is pr...
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Retail Strategy Director