Innovation, trends & development

First Impression’s expertise hub

First Impression’s experts are always working on new developments, trends and innovations in phygital retail, audiovisual technology and events. And we like to share that knowledge. Explore, discover and be inspired.

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Las Vegas: LED capital of the world
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— Las Vegas: LED capital of the world

A walk along the Las Vegas Strip is a sensory experience—in the best possible way. All the hotels and casinos along the Strip collectively form an uninterrupted spectacle of imagery, lighting, and music, creating the unmistakable ambiance of the city. And then, of course, there’s the Sphere. Let me take you through my Las Vegas experience from last month.

The power of 3D content
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— The power of 3D content

You may have seen it on social media: the Blueband Butter Tub that seemed to leap out of the screen at Jumbo Supermarkets. The tub appeared to jump right into your shopping cart. This technology is called anamorphosis or ‘forced perspective.’ You’d be surprised, but this effect can be applied to almost any digital signage display. That’s DOOH (Digital Out Of Home) with impact.

Embracing Sustainability: Insights at the Digital Signage Summit in Munich
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— Embracing Sustainability: Insights at the Digital Signage Summit in Munich

There’s nothing green about digital signage, you say? Stop right there. Let me explain why AV tech and digital signage can certainly be green. I have some green takeaways and other insights for you from my visit to the Digital Signage Summit 2024.

First Impression: Rising Star EMEA in Digital Signage Market Compass by invidis
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— First Impression: Rising Star EMEA in Digital Signage Market Compass by invidis

For the third consecutive year, we have been included in the invidis ranking of the digital signage market. In the invidis yearbook, we are named a leader and Rising Star in four markets. Invidis is a leading information platform for the Digital Signage industry in Europe.

Illuminating the Future: Developments in LED Technology
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— Illuminating the Future: Developments in LED Technology

The pace of innovation in the world of LED technology is breathtaking. From energy efficiency to flexibility and pixel enhancements, these developments are not only impressive but also set the stage for a greener and more creative future. Let’s dive into the latest developments and how they influence our audiovisual solutions and creations.

Our road to B Corp: creating impressions that last
take a look Abstract green leaves, symbolizing growth and sustainability in line with B Corp values."

— Our road to B Corp: creating impressions that last

Venturing into a sustainable future as an AV integrator might come as a surprise, but that’s the bold path we’ve chosen. We’re excited to share how we’re achieving this and, crucially, how you can contribute. Joined by our partners, clients, and the First Impression team —our AVenturers®— we’re set to revolutionize the industry.

First Impression and ITAB establish 47 shop-in-shops for Essent at MediaMarkt
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— First Impression and ITAB establish 47 shop-in-shops for Essent at MediaMarkt

First Impression, an expert in audiovisual brand experiences, has realized the first shop-in-shops for Essent in collaboration with ITAB and Studio-EMM.

The new shopping experience: omnichannel and digital signage
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— The new shopping experience: omnichannel and digital signage

In this e-book, we describe 5 sales opportunities for retailers to offer your customers the best experience.

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Retail Strategy Director