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Innovation, trends & development
First Impression’s
First Impression’s
expertise hub
First Impression’s experts always work on new developments, trends, and innovations in phygital retail, audiovisual technology, and events. And we like to share that knowledge. Explore, discover, and be inspired.
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Retail media in-store: how to build a network that keeps performing
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Blogs — Retail media in-store: how to build a network that keeps performing
Digital retail media is quickly becoming a fixed part of the marketing mix. And for good reason. The...
Gold for First Impression at the Shop! D-A-CH Awards
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News — Gold for First Impression at the Shop! D-A-CH Awards
During the Shop! D-A-CH Awards 2026 in Düsseldorf, First Impression won the Gold Award on 16 June fo...
How to migrate your digital signage network without operational disruption
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How to migrate your digital signage network without operational disruption
From limited scalability to sluggish CMS platforms: signs your current setup is slowing your growth,...
First Impression firmly in EMEA Top 10 invidis ranking
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News — First Impression firmly in EMEA Top 10 invidis ranking
A strong recognition of our growth, impact and position in the digital signage market....
Global retail demands local intelligence
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Blogs — Global retail demands local intelligence
How do you scale a retail concept globally without losing grip on quality, speed and local realities...
Rolling out digital signage consistently and globally? Here’s how to do it
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Blogs — Rolling out digital signage consistently and globally? Here’s how to do it
How do you roll out a consistent digital signage network, fast, sustainably and with top quality? Yo...
Masterclass: retail in playlist mode
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Masterclass — Masterclass: retail in playlist mode
A store that moves with the moment. In this masterclass, Daan Berends, Chief Creative Officer, break...
Dynamic store interiors: retail in playlist mode
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Blogs — Dynamic store interiors: retail in playlist mode
During EuroShop 2026, the world’s leading retail trade show, one trend became impossible to ignore....
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Sean
Global Business Director