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Part of our 360º approach
Content and campaign management
The right message at the right time and in the right place. By deploying the right hardware and software, and employing our content management specialists, we manage and optimize content remotely for all digital signage touchpoints, anywhere in the world. With smart content, we help you increase relevance and extend reach; using data-driven templates, custom designs or a combination of the two.
Manage content remotely worldwide
Whether you want to tailor your message to the weather conditions, the time of day or the time of use of your target audience: using content and campaign management, you reach your visitor again and again with the message that is most appropriate at that moment. The content management systems for our digital signage solutions are designed to allow you to schedule the most relevant message at any location. This results in additional sales, increased loyalty and a more positive brand experience.
Smart data links to your systems
The power of digital signage grows when you link it to your own data and systems (such as PIM, DAM and MRM), making the content even more current, complete and relevant. Consider language preferences, local trends and stock-driven content. Our team of content managers and programmers ensure that the right data sources are linked and content is optimally planned and published. Worldwide.
Reports with management information
Insight provides influence. That’s why we help you connect data sources and gain insight into opportunities for content optimization, making real-time adjustments and measuring ROI.
Integral approach
For optimally performing digital signage, seamless integration is crucial. Both in terms of IT architecture for security and management purposes, and architectural design to merge the solution aesthetically.
Content strategy
The success of digital signage hinges on content. With a well-considered content strategy, you optimize impact and ROI. Our team of content strategists will take you through the possibilities and help you translate your overall content strategy.
Retail media
By offering advertizers top positions on your communication channels, you develop your own media network as well as an additional source of revenue. In fact, setting up retail media is a form of content and campaign management at its best. We are experts in the world of retail media and assist organisations in developing, operationalising and rolling out a strategy. We also offer support in setting up the business case to ensure ROI validation.
OUR 360º APPROACH
Content and campaign management is an important part of our 360º approach. But other facets also drive the success of digital signage. These include strong concept and smart design, but also content that entices and converts. Remote monitoring enables us to guarantee 99% uptime for your solution. And there’s also our innovative and sustainable approach to roll-out, even worldwide.
RESPONSE WITHIN ONE WORKING DAY
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Loek
Retail Strategy Director