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Bring your brand to life with digital signage
First Impression designs, develops and implements audiovisual concepts and solutions. We digitalize spaces by combining digital signage and audiovisual technology with interactive content. This is how we connect people, moments and brands. It’s all about experience
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Featured projects
Rolling out 267 coffee moments, creating one Lavazza experience
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Retail
Digital signage
Rolling out 267 coffee moments, creating one Lavazza experience
In just seven weeks, 267 gas stations across the Benelux transformed into Lavazza coffee corners. Sleek design, digital displays, and centralized control turned quick stops into quality breaks delivering a consistent, Italian-inspired experience through smart collaboration with Premium Coffee Group and ITAB, future-ready from day one.
Lighting up G-STAR’s 4D archive at Pitti Uomo in Florence
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Audiovisual technology
Exhibition stands
Lighting up G-STAR’s 4D archive at Pitti Uomo in Florence
At Pitti Uomo 2025, G-STAR unveiled a 4D brand experience in Florence. Together, we turned Magazzino 07 into an immersive denim archive powered by light, sound and story. A museum-like installation that redefined what fashion storytelling can be.
Flagship experience for Lindt at London’s iconic Piccadilly Circus
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Digital content
Digital signage
flagship store
Flagship experience for Lindt at London’s iconic Piccadilly Circus
We delivered a full digital experience for Lindt at Piccadilly Circus, from eye-catching LED signage and immersive in-store displays to dynamic menu boards and sustainable AV solutions. Each touchpoint enhances brand storytelling, guides customer journeys, and delivers real-time content, seamlessly integrating technology with emotion and craftsmanship.
Futureproof work environment for Basic-Fit France headquarters
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Office experience
Digital signage
Futureproof work environment for Basic-Fit France headquarters
At the new Basic-Fit HQ in Wasquehal, France, we created a futureproof and inspiring work environment by delivering a full audiovisual setup across 13 different spaces. From boardrooms to fitness areas, each space reflects the recognizable Basic-Fit identity and supports both collaboration and performance.
KPN’s new retail experience: digital-first, experience-driven
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Audiovisual technology
Retail
Digital signage
KPN’s new retail experience: digital-first, experience-driven
KPN’s new retail concept combines digital signage, LED, and AV technology for an inspiring and interactive shopping experience. From transparent LED walls to smart touchscreens—technology and experience come together seamlessly.
Digitizing the German KIA dealership experience
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Audiovisual technology
Digital signage
Automotive
Digitizing the German KIA dealership experience
Kia transforms the showroom with smart, digital touchpoints that connect brand, people and technology.
From interactive displays to centrally managed content: every solution is designed for impact. Thanks to seamless integration, every customer enjoys a consistent experience, and every location stays up to date. A digital leap forward, smartly executed.
SPAR: future-proof retail media network
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Digital signage
Supermarket
SPAR: future-proof retail media network
With smart digital signage, strategic screen placement, and a rapid rollout across 285+ stores, we delivered measurable impact. Thanks to an advanced CMS, proactive monitoring, and efficient installation, everything performs optimally. Together, we strengthen retail media with the right message at the right time.
A memorable milestone for Otto Workforce
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Corporate events
A memorable milestone for Otto Workforce
To celebrate Otto Workforce’s 25th anniversary and the farewell of their director, we delivered the full AV production. From a stylish glass pavilion to a spectacular show packed with lights, LED and special effects. Two evenings, two audiences, one seamless experience—every detail curated for impact, from the first moment to the last.
LED and digital signage enhance Porsche showroom experience
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Retail
Digital signage
Automotive
LED and digital signage enhance Porsche showroom experience
Porsche Centrum Brabant not only excels in the cars, but in the total customer and brand experience – from image and sound to interaction.
Energy advice in MediaMarkt: Essent’s shop-in-shop experience
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Audiovisual technology
Retail
Digital signage
Energy advice in MediaMarkt: Essent’s shop-in-shop experience
Together with ITAB and Studio-EMM, we created a shop-in-shop retail concept for Essent that combines a digital shopping experience with a personal approach.
Kolibrie: 20 years of exhibition experience
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Exhibition stands
Kolibrie: 20 years of exhibition experience
An innovative and sustainable exhibition stand that connects and inspires. With smart design, interactive technology, and reusable materials, Kolibrie creates an unforgettable brand experience. LED lighting, audio, and demos draw attention, while subtle branding and smart CTAs ensure maximum conversion and effective visitor interaction.
Odido Tech Hub: immersive see-through experience
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Digital content
Audiovisual technology
Retail
Odido Tech Hub: immersive see-through experience
In the Odido Tech Hub, innovation and interaction come together. Smart Glass LED instantly grabs attention with dynamic visuals, interactive touch setups provide direct access to valuable information, and the creative wall showcases content in a visually striking way.
Phygital storytelling for safari park De Beekse Bergen
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Digital content
Audiovisual technology
Phygital storytelling for safari park De Beekse Bergen
At safari park De Beekse Bergen you meet a Kikuyu villager via a lifelike hologram in his hut. This innovative phygital solution is an optical illusion with immersive storytelling, in which traditional African wisdom about living with elephants is shared in an interactive, modern way. A unique experience for all ages.
Salomon’s LED-powered flagship store on the Champs-Élysées
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Retail
Digital signage
flagship store
Salomon’s LED-powered flagship store on the Champs-Élysées
Salomon has opened its first flagship store in Paris, featuring dynamic LED and digital signage. A 7×4 meter LED wall showcases Salomon’s product inspiration, attracting customers with vibrant visuals. In-store displays highlight their footwear, apparel, and winter sports gear, all managed by advanced content software for an engaging shopping experience.
LED brilliance for Breitling on Madison Avenue, NY
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Audiovisual technology
Retail
Digital signage
LED brilliance for Breitling on Madison Avenue, NY
In collaboration with Breitling, we realized an impressive LED upgrade on Madison Avenue, NYC. We replaced defective LED with the latest LED technology. Passers-by immediately experience the impact from the street. This project demonstrates our commitment to innovation and sustainability, with minimal disruption and reuse of materials.
Digital signage improves shopping experience at Jumbo
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Digital content
Retail
Digital signage
Supermarket
Digital signage improves shopping experience at Jumbo
Digital in-store communications and retail media enhance shopping experience at Jumbo Supermarkets.
Tony’s Chocolonely brand store experience with a mission
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Digital content
Audiovisual technology
Retail
flagship store
Tony’s Chocolonely brand store experience with a mission
Attract attention at Schiphol Airport? It certainly did. The eight-meter-long LED wall and LED cubes with perfectly synchronised content spread the Tony’s Chocolonely mission
TotalEnergies Winterlicht: the ultimate New Year’s corporate event
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Corporate events
TotalEnergies Winterlicht: the ultimate New Year’s corporate event
TotalEnergies Winterlicht is een magische nieuwjaarsviering in de Waagnatie, samen met Nail It Events. Een lege locatie transformeert tot een winterwereld vol licht, geluid en spektakel. 850 gasten beleven een sfeervol diner en spetterende show, terwijl onze technici achter de schermen alles strak regisseren. Zo begint het jaar met maximale impact.
Orpic immersive exhibition stand
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Audiovisual technology
Exhibition stands
Orpic immersive exhibition stand
Winning the battle for attention at a trade fair was the challenge. The result: an immense image tunnel. With a synergistic playground behind it where visitors could use smart AV technology and interactive elements to experience the brand and products for themselves. It’s all about experience
Van Mossel’s futuristic office experience
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Experience center
Audiovisual technology
Office experience
Automotive
Van Mossel’s futuristic office experience
Van Mossel’s office experience. The AV? Literally seamlessly, because the technology is not visible, but cleverly concealed.
Gooiland: business events in a heritage setting
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Corporate events
Gooiland: business events in a heritage setting
Gooiland in Hilversum blends historic charm with cutting-edge AV. As dedicated AV partner, we ensures business events that are seamless and memorable. From theatre to breakout spaces: each room is fully equipped, modular and ready to bring every event to life.
Rituals, the global digital signage network
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Digital content
Retail
Digital signage
Rituals, the global digital signage network
An all-encompassing digital transformation for Rituals stores. From consulting to content management.
Different Doors experience center
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Experience center
Audiovisual technology
Digital signage
Different Doors experience center
Storytelling and interactive audiovisual technology as ideal sales support in Different Doors’ new experience centre
Pink Gellac brand store: the ultimate brand experience
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Digital content
Retail
Digital signage
flagship store
Pink Gellac brand store: the ultimate brand experience
Pink Gellac aims to blur the line between online and offline. We accomplished this in the nine shops with a cool audiovisual experience. The displays and interior items are Instragram-worthy
House of Rituals, the perfect balance between technology & wellness
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Retail
Digital signage
flagship store
House of Rituals, the perfect balance between technology & wellness
House of Rituals provides unlimited opportunities to inspire, experiment and innovate. Audiovisual concepts bring the brand experience to life
Annual B2B event for KPMG
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Digital content
Audiovisual technology
Corporate events
Annual B2B event for KPMG
A creative infotainment concept with light, images and sound. And in the House of Commons, every guest could follow everything thanks to impressive LED walls, customised digital content and pinpoint direction.
Spectacular Wajer 44 launch in Saint-Tropez
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Audiovisual technology
Corporate events
Spectacular Wajer 44 launch in Saint-Tropez
Guests were completely immersed during the unforgettable unveiling of the Wajer 44 in Saint-Tropez. Lights, images, sound and spectacular entertaiment everything was there.
Volvo, from showroom to automotive experience
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Audiovisual technology
Retail
Digital signage
Automotive
Volvo, from showroom to automotive experience
From experiencing the latest models or used cars to providing service. Audiovisual technology enhances the Volvo experience and focuses on informing, inspiring and activating Volvo drivers.
Electronic music museum experience at Our House
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Experience center
Digital content
Audiovisual technology
Electronic music museum experience at Our House
Explore the past, present and future of electronic music through immersive audiovisual shows, interactive installations and DJ-curated exhibits
Basic-Fit technology-driven gym
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Digital content
Digital signage
Sports & fitness
Basic-Fit technology-driven gym
We have worked together on innovative technologies for more than 1,250 Basic-Fit clubs worldwide since 2012. From self-service kiosks to virtual coaches and on-demand group classes
Siemens Digital Experience Center
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Experience center
Audiovisual technology
Siemens Digital Experience Center
An immersive experience centre that tells the story of the concept of Industry 4.0 and the digital twin.
State-of-the-art exhibition solution for Komatsu
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Digital content
Audiovisual technology
Exhibition stands
State-of-the-art exhibition solution for Komatsu
In addition to showcasing existing machines, Komatsu also wanted to display its latest machines. However, these were not in production yet. It was up to us to devise a way in which the latest construction machinery could still be presented at Bauma. And we did it!
Interactive shopping at SoLow
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Audiovisual technology
Retail
Digital signage
Interactive shopping at SoLow
At SoLow, it’s all about the ultimate shopping experience with many surprises and above all fun! To contribute to this experience, we created the SoLow photo booth.
Interactive exhibition stand for Bosch Professional Accessories
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Digital content
Audiovisual technology
Exhibition stands
Interactive exhibition stand for Bosch Professional Accessories
A seamlessly integrated stand, the video wall, perfect for infotainment and place & learn, including spot-on content from our in-house Creative Agency. Attention guaranteed!
Enhanced retail space through digital signage for Maxi-Cosi 360 Pro Family
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Digital content
Retail
Enhanced retail space through digital signage for Maxi-Cosi 360 Pro Family
A retail solution for flagship and traditional stores using digital signage to highlight the slide and rotation features of the Maxi-Cosi 360 Pro Family. This approach enhances the shopping experience by showcasing product benefits, and boosting retail engagement and satisfaction.
130 window displays digitalized for Schoonenberg hearing support shops
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Digital content
Retail
Digital signage
130 window displays digitalized for Schoonenberg hearing support shops
A window display is so much more than a digital poster. With the right technology and the right message, this digital solution increases traffic to the Schoonenberg shop.
Switch The Gym’s gym of the future
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Audiovisual technology
Sports & fitness
Switch The Gym’s gym of the future
At this gym, you achieve your fitness goals through a combination of audiovisual technology, data and personal guidance. The light show provides that extra motivation.
World of Hearing’s experience store
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Audiovisual technology
Retail
World of Hearing’s experience store
In this concept store, Schoonenberg introduces customers to hearing innovations in an interactive and innovative way. Equipped with an experience room for hearing simulations, the best sound experience, interactive displays and sensor-controlled lift & learn solutions, customers experience the difference a hearing aid can make in any real-life situation.
Nelissen Bricks: from digital showroom to bricks-and-mortar experience
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Experience center
Audiovisual technology
Nelissen Bricks: from digital showroom to bricks-and-mortar experience
Nelissen Steenfabrieken’s experience centre has been enriched with cutting-edge audiovisual technology, which interactively guides visitors to discover and put together their perfect brick pallet.
An interactive retail experience in the Coolblue XXL stores
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Retail
Digital signage
flagship store
An interactive retail experience in the Coolblue XXL stores
Coolblue’s XXL stores are interactive playgrounds where customers can hold, compare and try more than 1,000 products. We enriched the shopping experience with seamless integration of audiovisual elements, merging online and offline shopping.
Sligro’s ZiN digital food experience
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Experience center
Audiovisual technology
Sligro’s ZiN digital food experience
Sligro’s ZiN Inspiration Lab stimulates all the senses. We were responsible for creating an immersive audiovisual experience, from concept to installation and content
Iconic experience center for building materials and tiles: J. Janssens & Zonen
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Experience center
Audiovisual technology
Iconic experience center for building materials and tiles: J. Janssens & Zonen
Digital travel experience at ANWB
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Retail
Digital signage
Digital travel experience at ANWB
A digital travel experience in ANWB shops with maximum user convenience, infotainment and audio experience.
Ter Laak Orchids Inspiration Center
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Experience center
Audiovisual technology
Digital signage
Ter Laak Orchids Inspiration Center
An interactive inspiration centre to tell the story behind the orchids and Ter Laak’s philosophy. The high-tech AV solutions, from projection mapping to RFID techniques and other interactive elements, tell visitors all about the numerous orchid varieties.
A green office experience for Elho
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Experience center
Office experience
A green office experience for Elho
An AV-upgrade experience including meeting rooms equipped with modern facilities to restore optimal and effective conferencing
Multi-brand experience for Essenza Home
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Experience center
Digital content
Digital signage
Office experience
Multi-brand experience for Essenza Home
How do you inform, inspire and activate three target groups at a single location? By combining physical experience with digital signage and dynamic content.
A legendary gym experience at Saints & Stars
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Audiovisual technology
Sports & fitness
A legendary gym experience at Saints & Stars
Saints & Stars’ second boutique studio. Our challenge? Using audiovisual technology to transform the imposing church into a next-level gym experience, including club allure.
NPO Top 2000 pop-up photo booth
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Digital content
Corporate events
NPO Top 2000 pop-up photo booth
To reinforce NPO Radio 2’s Top 2000 voting week and as extra entertainment at the famous Top 2000 café, we developed the photo booth.
A tangible customer journey at Hilti BIM experience center
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Experience center
Audiovisual technology
Office experience
A tangible customer journey at Hilti BIM experience center
Hilti’s BIM Experience Centre makes the complex world of BIM understandable and engaging for diverse audiences. We combine innovative technology with clear explanations. An inspiring experience in knowledge sharing!
Textaafoam experience centre: feel, see and experience fabrics
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Experience center
Audiovisual technology
Office experience
Textaafoam experience centre: feel, see and experience fabrics
Some 500 RFID tags are woven into fabrics to create an interactive experience through the Place & Learn solution. This is where knowledge comes to life. Digital signage keeps everyone informed and the boardroom is equipped with all high-tech conveniences.
Feadship Shipyard opening
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Audiovisual technology
Corporate events
Feadship Shipyard opening
We provided the complete creative stage setting for the impressive opening of Feadship’s new shipyard in the Port of Amsterdam. In doing so, light, sound and decoration were blended together seamlessly.
ICI Paris XL in-store communications
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Retail
Digital signage
ICI Paris XL in-store communications
350 shops provided with window displays and in-store communication in 3 months. Result? More stopping power and shop traffic.
An all-in-one approach has transformed the entire TUI shop experience
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Audiovisual technology
Retail
Digital signage
An all-in-one approach has transformed the entire TUI shop experience
TUI’s groundbreaking shop concept with a unique experience. We devised a dynamic shop experience seamlessly connected to the digital sales channel.
The John Beerens Experience
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Digital signage
Office experience
The John Beerens Experience
From workshop setting to in-house club, from relaxing to functional meeting: everything has been considered. This is the perfect place to learn and work.
About First Impression
Our creative and innovative solutions deliver impactful experiences worldwide. Our technology, know-how and interactions help brands connect with their target audiences in physical spaces such as shops and showrooms. For over 28 years, we have been designing, developing, installing, and maintaining audiovisual installations and digital signage solutions. With a team of 220 experience experts, our AVenturers®, we dedicate everything to experience. It’s all about experience.
The numbers speak for themselves
28
Years of experience
50
+
countries
220
+
AVenturers®
International recognition
News, blogs and e-Books
Enrich your knowledge
Less paper, more control: the power of e-paper in retail
take a look
Blogs — Less paper, more control: the power of e-paper in retail
Walk into any store and you’ll still spot them: paper posters and lightboxes. Strange, right? In a r...
Tick-tick-ticker tape: caught you looking
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Blogs — Tick-tick-ticker tape: caught you looking
Ticker tape might not be the first thing you think of when it comes to creating standout in-store ex...
Getting started with 3D content on your screens
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Blogs — Getting started with 3D content on your screens
Let your screens do more than stand out. Let them convince with lifelike 3D content of your own prod...
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