Bring your brand to life with digital signage

First Impression designs, develops and implements audiovisual concepts and solutions. We digitalize spaces by combining digital signage and audiovisual technology with interactive content. This is how we connect people, moments and brands. It’s all about experience

What makes us unique

First features

360º approach

From concept to design, integration, rollout, content and management: we have everything under one roof, taking complete care of our clients’ projects. With our end-to-end approach, we ensure speedy, streamlined processes and access to experts at every stage of the project.

Seamless integration

We ensure a seamless integration with other (marketing) platforms and (IT) systems, along with data connections and the installation process. This enables the creation of an unparalleled omnichannel experience at physical locations.

Remote monitoring

Our proactive monitoring approach and remote management tools lead to a guaranteed 99% uptime. This ensures that displays never unexpectedly go dark, providing maximum impact consistently.

Working with the best

Trusted by 100+ brands

A look behind the scenes

Featured projects

Rolling out 267 coffee moments, creating one Lavazza experience
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Rolling out 267 coffee moments, creating one Lavazza experience

In just seven weeks, 267 gas stations across the Benelux transformed into Lavazza coffee corners. Sleek design, digital displays, and centralized control turned quick stops into quality breaks delivering a consistent, Italian-inspired experience through smart collaboration with Premium Coffee Group and ITAB, future-ready from day one.

A memorable milestone for Otto Workforce
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A memorable milestone for Otto Workforce

To celebrate Otto Workforce’s 25th anniversary and the farewell of their director, we delivered the full AV production. From a stylish glass pavilion to a spectacular show packed with lights, LED and special effects. Two evenings, two audiences, one seamless experience—every detail curated for impact, from the first moment to the last.

Lighting up G-STAR’s 4D archive at Pitti Uomo in Florence
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Lighting up G-STAR’s 4D archive at Pitti Uomo in Florence

At Pitti Uomo 2025, G-STAR unveiled a 4D brand experience in Florence. Together, we turned Magazzino 07 into an immersive denim archive powered by light, sound and story. A museum-like installation that redefined what fashion storytelling can be.

Flagship experience for Lindt at London’s iconic Piccadilly Circus
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Flagship experience for Lindt at London’s iconic Piccadilly Circus

We delivered a full digital experience for Lindt at Piccadilly Circus, from eye-catching LED signage and immersive in-store displays to dynamic menu boards and sustainable AV solutions. Each touchpoint enhances brand storytelling, guides customer journeys, and delivers real-time content, seamlessly integrating technology with emotion and craftsmanship.

Futureproof work environment for Basic-Fit France headquarters
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Office experience Digital signage

Futureproof work environment for Basic-Fit France headquarters

At the new Basic-Fit HQ in Wasquehal, France, we created a futureproof and inspiring work environment by delivering a full audiovisual setup across 13 different spaces. From boardrooms to fitness areas, each space reflects the recognizable Basic-Fit identity and supports both collaboration and performance.

KPN’s new retail experience: digital-first, experience-driven
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KPN’s new retail experience: digital-first, experience-driven

KPN’s new retail concept combines digital signage, LED, and AV technology for an inspiring and interactive shopping experience. From transparent LED walls to smart touchscreens—technology and experience come together seamlessly.

Digitizing the German KIA dealership experience
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Digitizing the German KIA dealership experience

Kia transforms the showroom with smart, digital touchpoints that connect brand, people and technology.
From interactive displays to centrally managed content: every solution is designed for impact. Thanks to seamless integration, every customer enjoys a consistent experience, and every location stays up to date. A digital leap forward, smartly executed.

SPAR: future-proof retail media network
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SPAR: future-proof retail media network

With smart digital signage, strategic screen placement, and a rapid rollout across 285+ stores, we delivered measurable impact. Thanks to an advanced CMS, proactive monitoring, and efficient installation, everything performs optimally. Together, we strengthen retail media with the right message at the right time.

TotalEnergies Winterlicht: the ultimate New Year’s corporate event
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TotalEnergies Winterlicht: the ultimate New Year’s corporate event

TotalEnergies Winterlicht is een magische nieuwjaarsviering in de Waagnatie, samen met Nail It Events. Een lege locatie transformeert tot een winterwereld vol licht, geluid en spektakel. 850 gasten beleven een sfeervol diner en spetterende show, terwijl onze technici achter de schermen alles strak regisseren. Zo begint het jaar met maximale impact.

Kolibrie: 20 years of exhibition experience
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Kolibrie: 20 years of exhibition experience

An innovative and sustainable exhibition stand that connects and inspires. With smart design, interactive technology, and reusable materials, Kolibrie creates an unforgettable brand experience. LED lighting, audio, and demos draw attention, while subtle branding and smart CTAs ensure maximum conversion and effective visitor interaction.

Phygital storytelling for safari park De Beekse Bergen
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Phygital storytelling for safari park De Beekse Bergen

At safari park De Beekse Bergen you meet a Kikuyu villager via a lifelike hologram in his hut. This innovative phygital solution is an optical illusion with immersive storytelling, in which traditional African wisdom about living with elephants is shared in an interactive, modern way. A unique experience for all ages.

Odido Tech Hub: immersive see-through experience
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Odido Tech Hub: immersive see-through experience

In the Odido Tech Hub, innovation and interaction come together. Smart Glass LED instantly grabs attention with dynamic visuals, interactive touch setups provide direct access to valuable information, and the creative wall showcases content in a visually striking way.

LED and digital signage enhance Porsche showroom experience
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LED and digital signage enhance Porsche showroom experience

Porsche Centrum Brabant not only excels in the cars, but in the total customer and brand experience – from image and sound to interaction.

Salomon’s LED-powered flagship store on the Champs-Élysées
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Salomon’s LED-powered flagship store on the Champs-Élysées

Salomon has opened its first flagship store in Paris, featuring dynamic LED and digital signage. A 7×4 meter LED wall showcases Salomon’s product inspiration, attracting customers with vibrant visuals. In-store displays highlight their footwear, apparel, and winter sports gear, all managed by advanced content software for an engaging shopping experience.

LED brilliance for Breitling on Madison Avenue, NY
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LED brilliance for Breitling on Madison Avenue, NY

In collaboration with Breitling, we realized an impressive LED upgrade on Madison Avenue, NYC. We replaced defective LED with the latest LED technology. Passers-by immediately experience the impact from the street. This project demonstrates our commitment to innovation and sustainability, with minimal disruption and reuse of materials.

Energy advice in MediaMarkt: Essent’s shop-in-shop experience
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Energy advice in MediaMarkt: Essent’s shop-in-shop experience

Together with ITAB and Studio-EMM, we created a shop-in-shop retail concept for Essent that combines a digital shopping experience with a personal approach.

Digital signage improves shopping experience at Jumbo
take a look Supermarkt Jumbo persoon kijkt naar retail media network

Digital signage improves shopping experience at Jumbo

Digital in-store communications and retail media enhance shopping experience at Jumbo Supermarkets.

Gooiland: business events in a heritage setting
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Gooiland: business events in a heritage setting

Gooiland in Hilversum blends historic charm with cutting-edge AV. As dedicated AV partner, we ensures business events that are seamless and memorable. From theatre to breakout spaces: each room is fully equipped, modular and ready to bring every event to life.

Tony’s Chocolonely brand store experience with a mission
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Tony’s Chocolonely brand store experience with a mission

Attract attention at Schiphol Airport? It certainly did. The eight-meter-long LED wall and LED cubes with perfectly synchronised content spread the Tony’s Chocolonely mission

Orpic immersive exhibition stand
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Orpic immersive exhibition stand

Winning the battle for attention at a trade fair was the challenge. The result: an immense image tunnel. With a synergistic playground behind it where visitors could use smart AV technology and interactive elements to experience the brand and products for themselves. It’s all about experience

Van Mossel’s futuristic office experience
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Van Mossel’s futuristic office experience

Van Mossel’s office experience. The AV? Literally seamlessly, because the technology is not visible, but cleverly concealed.

Rituals, the global digital signage network
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Rituals, the global digital signage network

An all-encompassing digital transformation for Rituals stores. From consulting to content management.

Different Doors experience center
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Different Doors experience center

Storytelling and interactive audiovisual technology as ideal sales support in Different Doors’ new experience centre

Pink Gellac brand store: the ultimate brand experience
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Pink Gellac brand store: the ultimate brand experience

Pink Gellac aims to blur the line between online and offline. We accomplished this in the nine shops with a cool audiovisual experience. The displays and interior items are Instragram-worthy

House of Rituals, the perfect balance between technology & wellness
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House of Rituals, the perfect balance between technology & wellness

House of Rituals provides unlimited opportunities to inspire, experiment and innovate. Audiovisual concepts bring the brand experience to life

Annual B2B event for KPMG
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Annual B2B event for KPMG

A creative infotainment concept with light, images and sound. And in the House of Commons, every guest could follow everything thanks to impressive LED walls, customised digital content and pinpoint direction.

Spectacular Wajer 44 launch in Saint-Tropez
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Spectacular Wajer 44 launch in Saint-Tropez

Guests were completely immersed during the unforgettable unveiling of the Wajer 44 in Saint-Tropez. Lights, images, sound and spectacular entertaiment everything was there.

Volvo, from showroom to automotive experience
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Volvo, from showroom to automotive experience

From experiencing the latest models or used cars to providing service. Audiovisual technology enhances the Volvo experience and focuses on informing, inspiring and activating Volvo drivers.

Electronic music museum experience at Our House
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Electronic music museum experience at Our House

Explore the past, present and future of electronic music through immersive audiovisual shows, interactive installations and DJ-curated exhibits

Basic-Fit technology-driven gym
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Basic-Fit technology-driven gym

We have worked together on innovative technologies for more than 1,250 Basic-Fit clubs worldwide since 2012. From self-service kiosks to virtual coaches and on-demand group classes

Siemens Digital Experience Center
take a look Audiovisuele technologie in experience center Siemens

Siemens Digital Experience Center

An immersive experience centre that tells the story of the concept of Industry 4.0 and the digital twin.

State-of-the-art exhibition solution for Komatsu
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State-of-the-art exhibition solution for Komatsu

In addition to showcasing existing machines, Komatsu also wanted to display its latest machines. However, these were not in production yet. It was up to us to devise a way in which the latest construction machinery could still be presented at Bauma. And we did it!

Interactive shopping at SoLow
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Interactive shopping at SoLow

At SoLow, it’s all about the ultimate shopping experience with many surprises and above all fun! To contribute to this experience, we created the SoLow photo booth.

Interactive exhibition stand for Bosch Professional Accessories
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Interactive exhibition stand for Bosch Professional Accessories

A seamlessly integrated stand, the video wall, perfect for infotainment and place & learn, including spot-on content from our in-house Creative Agency. Attention guaranteed!

Enhanced retail space through digital signage for Maxi-Cosi 360 Pro Family
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Enhanced retail space through digital signage for Maxi-Cosi 360 Pro Family

A retail solution for flagship and traditional stores using digital signage to highlight the slide and rotation features of the Maxi-Cosi 360 Pro Family. This approach enhances the shopping experience by showcasing product benefits, and boosting retail engagement and satisfaction.

130 window displays digitalized for Schoonenberg hearing support shops
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130 window displays digitalized for Schoonenberg hearing support shops

A window display is so much more than a digital poster. With the right technology and the right message, this digital solution increases traffic to the Schoonenberg shop.

Switch The Gym’s gym of the future
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Switch The Gym’s gym of the future

At this gym, you achieve your fitness goals through a combination of audiovisual technology, data and personal guidance. The light show provides that extra motivation.

World of Hearing’s experience store
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World of Hearing’s experience store

In this concept store, Schoonenberg introduces customers to hearing innovations in an interactive and innovative way. Equipped with an experience room for hearing simulations, the best sound experience, interactive displays and sensor-controlled lift & learn solutions, customers experience the difference a hearing aid can make in any real-life situation.

Nelissen Bricks: from digital showroom to bricks-and-mortar experience
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Nelissen Bricks: from digital showroom to bricks-and-mortar experience

Nelissen Steenfabrieken’s experience centre has been enriched with cutting-edge audiovisual technology, which interactively guides visitors to discover and put together their perfect brick pallet.

An interactive retail experience in the Coolblue XXL stores
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An interactive retail experience in the Coolblue XXL stores

Coolblue’s XXL stores are interactive playgrounds where customers can hold, compare and try more than 1,000 products. We enriched the shopping experience with seamless integration of audiovisual elements, merging online and offline shopping.

Sligro’s ZiN digital food experience
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Sligro’s ZiN digital food experience

Sligro’s ZiN Inspiration Lab stimulates all the senses. We were responsible for creating an immersive audiovisual experience, from concept to installation and content

Iconic experience center for building materials and tiles: J. Janssens & Zonen
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Iconic experience center for building materials and tiles: J. Janssens & Zonen

Digital travel experience at ANWB
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Digital travel experience at ANWB

A digital travel experience in ANWB shops with maximum user convenience, infotainment and audio experience.

Ter Laak Orchids Inspiration Center
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Ter Laak Orchids Inspiration Center

An interactive inspiration centre to tell the story behind the orchids and Ter Laak’s philosophy. The high-tech AV solutions, from projection mapping to RFID techniques and other interactive elements, tell visitors all about the numerous orchid varieties.

A green office experience for Elho
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A green office experience for Elho

An AV-upgrade experience including meeting rooms equipped with modern facilities to restore optimal and effective conferencing

Multi-brand experience for Essenza Home
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Multi-brand experience for Essenza Home

How do you inform, inspire and activate three target groups at a single location? By combining physical experience with digital signage and dynamic content.

A legendary gym experience at Saints & Stars
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A legendary gym experience at Saints & Stars

Saints & Stars’ second boutique studio. Our challenge? Using audiovisual technology to transform the imposing church into a next-level gym experience, including club allure.

NPO Top 2000 pop-up photo booth
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NPO Top 2000 pop-up photo booth

To reinforce NPO Radio 2’s Top 2000 voting week and as extra entertainment at the famous Top 2000 café, we developed the photo booth.

A tangible customer journey at Hilti BIM experience center
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A tangible customer journey at Hilti BIM experience center

Hilti’s BIM Experience Centre makes the complex world of BIM understandable and engaging for diverse audiences. We combine innovative technology with clear explanations. An inspiring experience in knowledge sharing!

Textaafoam experience centre: feel, see and experience fabrics
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Textaafoam experience centre: feel, see and experience fabrics

Some 500 RFID tags are woven into fabrics to create an interactive experience through the Place & Learn solution. This is where knowledge comes to life. Digital signage keeps everyone informed and the boardroom is equipped with all high-tech conveniences.

Feadship Shipyard opening
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Feadship Shipyard opening

We provided the complete creative stage setting for the impressive opening of Feadship’s new shipyard in the Port of Amsterdam. In doing so, light, sound and decoration were blended together seamlessly.

ICI Paris XL in-store communications
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ICI Paris XL in-store communications

350 shops provided with window displays and in-store communication in 3 months. Result? More stopping power and shop traffic.

An all-in-one approach has transformed the entire TUI shop experience
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An all-in-one approach has transformed the entire TUI shop experience

TUI’s groundbreaking shop concept with a unique experience. We devised a dynamic shop experience seamlessly connected to the digital sales channel.

The John Beerens Experience
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Digital signage Office experience

The John Beerens Experience

From workshop setting to in-house club, from relaxing to functional meeting: everything has been considered.  This is the perfect place to learn and work.

About First Impression

Our creative and innovative solutions deliver impactful experiences worldwide. Our technology, know-how and interactions help brands connect with their target audiences in physical spaces such as shops and showrooms. For over 28 years, we have been designing, developing, installing, and maintaining audiovisual installations and digital signage solutions. With a team of 220 experience experts, our AVenturers®, we dedicate everything to experience. It’s all about experience.

The numbers speak for themselves

28
Years of experience
50 +
countries
220 +
AVenturers®

International recognition

News, blogs and e-Books

Enrich your knowledge

House of Retail 2025: stop thinking shop
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— House of Retail 2025: stop thinking shop

Three keynote speakers. Three perspectives. One shared message: Tech changes everything. But people...

Less paper, more control: the power of e-paper in retail
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— Less paper, more control: the power of e-paper in retail

Walk into any store and you’ll still spot them: paper posters and lightboxes. Strange, right? In a r...

Tick-tick-ticker tape: caught you looking
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— Tick-tick-ticker tape: caught you looking

Ticker tape might not be the first thing you think of when it comes to creating standout in-store ex...

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