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KPN’s new retail experience:
digital-first, experience-driven
For their new store concept, KPN focused on an experience that both inspires and informs. a mix of familiar solutions and unique innovations brought their vision to life. together with KPN, we translated this ambition into an innovative retail concept that surprises, informs, and connects customers.
Audiovisual technology
Retail
Digital signage
From idea to impact
The right digital touchpoints for KPN
KPN had a clear vision for their new store concept, with the experience store as its centerpiece. we provided guidance on audiovisual experiences, digital signage, and determined the key AV touchpoints to ensure technology and experience seamlessly align with KPN’s customer journey. the result? a powerful and consistent store experience that surprises and inspires customers across the Netherlands.
KPN internet in action: see for yourself
LED and displays react to every choice
In the experience demo room in Leidschendam, the visitor controls the story. with a simple touch on a display, the entire space transforms—from color and ambiance to content and interaction. a four-meter-long LED floor, built with dynamic LED strips, instantly adapts to choices, enhancing the experience.
two large portrait LED screens and a landscape LED display serve as dynamic information carriers. they provide insights into KPN’s services and seamlessly switch between promotions like ESPN, HBO, Pathé, or temporary campaigns.
Dive into the ultimate gaming experience
The perfect blend of entertainment and technology
KPN’s gaming room in Amsterdam is more than a demo—it’s a complete experience. with a single press of a button, the room transforms: lights dim, curtains close, and a dynamic light show sets the mood. a spectacular trailer plays on the big screen, supported by LED elements, displays, and a surround sound experience. meanwhile, visitors experience the power of KPN’s gaming network. a perfect balance of fun and functionality.
Gen Z store: digital-first retail
Digital self-service with audiovisual support
In Den Helder, KPN caters to the next generation of shoppers with a fully digital store experience. a video screen with a built-in camera provides direct access to a KPN expert. double-sided storefront displays grab attention, while targeted audio ensures messages are heard in the right place. thanks to smart AV solutions like dynamic content playback and seamless integration of touch and display technology, the store feels not only innovative but also perfectly tailored to the digital-first generation.
TV services, intuitively presented
Smart content trigger with RFID
How does interactive TV work with KPN? digital signage grabs attention and sparks curiosity. as soon as a visitor picks up the remote control, the content responds instantly. thanks to RFID technology, the information adjusts automatically, allowing customers to not only see KPN’s TV services but also experience them firsthand. an interactive way to explore KPN’s offerings.
eye-catchers in the storefront
Dynamic displays that draw customers inside
First impressions count. at the RAI Amsterdam, KPN’s transparent LED storefront wall immediately catches the eye. this high-impact solution ensures visibility from a distance without blocking natural daylight—a growing trend in digital signage. in KPN stores, displays capture the attention of passersby, sparking curiosity about the latest promotions and products. depending on the store concept, either a 55” high-brightness display or two 46” stacked displays are used, maximizing visibility and impact from the street. a powerful way to drive traffic inside.
Digital information points in the store
Displays and touchscreens for clear customer information
Once inside, customers receive information at their own pace. stretched displays and touchscreens provide an overview of KPN’s services, while portrait displays at workstations showcase special offers. this keeps the store experience not only visually engaging but also functionally well-thought-out and relevant.
Personalized advice, smartly supported
Displays make customer interaction more efficient
For targeted business advice, KPN has set up dedicated spaces. in the business environment, displays help employees share the right information instantly. this ensures a personalized customer experience with the support they need.
Innovations to see, hear, and experience
The innovation wall brings KPN’s latest tech to life
The experience stores take it one step further. visitors can explore KPN’s latest innovations on a life-sized display. thanks to a sound shower, the audio remains confined to the innovation wall, preserving the rest of the store’s ambiance. a smart way to combine storytelling and technology in a compact space.
Every solution starts with a thoughtful content strategy
AV solutions come to life with the right content
AV technology only reaches its full potential with the right content. for every new solution, we collaborate with KPN to determine what content is needed and how to use it most effectively. during a kick-off session, we align expectations, ensuring KPN can manage updates independently. this keeps their digital retail experience fresh, relevant, and impactful.
RESPONSE WITHIN ONE WORKING DAY
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Stefano
Chief Commercial Officer