A shop-in-shop is the perfect place to fully showcase the experience of your brand. A marketing tool to generate more brand awareness and even conversions among the right target audience. Moreover, it is the ideal way to explore the market and see if the retail formula is catching on in a particular area. At First Impression, we help you to maximize the commercial potential of a limited number of square meters.
Dynamic digital displays in a retail environment generate up to 400% more views compared to static displays. Add audio and the impact grows by another 30%. So, digital signage is the perfect way to stand out on a retail floor where different brands are fighting for attention. By employing a compelling combination of digital storytelling and action communication, you will achieve all your goals and more.
Customize your shop remotely with dynamic content tailored to the environment, the current collection, the time of year or even the time of day. You can do that any time you want. Give visitors a unique experience by immersing them, even in a small space, in the values and look that represent your brand. By achieving maximum relevance, your brand becomes memorable, you reach new audiences and almost effortlessly build brand preference and loyalty.
Digital signage is not just there to get your brand message out or drive sales. Especially in a shop-in-shop environment, an interactive digital shop assistant can help in configuring a product or choosing a particular product or product version. Touch screens with intuitive controls, additional background information about your product or even the option to order online: for every shop and every product, there is an appropriate mode of shopping assistance that fits into any omnichannel strategy.
From creative concept to clever engineering and perfect execution of the installations in your shop-in-shop. A platform from which the right content always appears in the right place at the perfect time. Complemented by real-time remote monitoring and guaranteed 99% uptime of our solutions. Our approach is full service, which gives you a shop-in-shop experience in which your brand makes maximum impact on all your visitors and you exceed your sales targets.
For more than 28 years, the team at First Impression has worked on designing, developing, installing and maintaining interactive digital signage solutions and audiovisual technology. Our creative and innovative concepts for brands and retailers provide consumers worldwide with unforgettable experiences in shops, showrooms and other physical spaces.