First Impression designs, develops and implements audiovisual concepts and solutions. We digitalize spaces by combining digital signage and audiovisual technology with interactive content. This is how we connect people, moments and brands. It’s all about experience
From concept to design, integration, rollout, content and management: we have everything under one roof, taking complete care of our clients’ projects. With our end-to-end approach, we ensure speedy, streamlined processes and access to experts at every stage of the project.
We ensure a seamless integration with other (marketing) platforms and (IT) systems, along with data connections and the installation process. This enables the creation of an unparalleled omnichannel experience at physical locations.
Our proactive monitoring approach and remote management tools lead to a guaranteed 99% uptime. This ensures that displays never unexpectedly go dark, providing maximum impact consistently.
In House of Rituals Amsterdam, scent becomes a guided ritual.
For Talisman, we created a luxury perfume bar where LED light responds to instinctive choices. Visitors slow down, explore five fragrance families, and leave with a curated match that feels personal, calm and considered.
Intelligent displays rolled out across 775 stores, turning retail media into a scalable, data-driven experience. With smart preparation, clear placement logic and proactive monitoring, every display meets shoppers at the right moment. Measurable impact. Consistent quality. From first install to long-term performance.
House of Rituals provides unlimited opportunities to inspire, experiment and innovate. Audiovisual concepts bring the brand experience to life
Digital in-store communications and retail media enhance shopping experience at Jumbo Supermarkets.
In collaboration with Breitling, we realized an impressive LED upgrade on Madison Avenue, NYC. We replaced defective LED with the latest LED technology. Passers-by immediately experience the impact from the street. This project demonstrates our commitment to innovation and sustainability, with minimal disruption and reuse of materials.
An immersive experience centre that tells the story of the concept of Industry 4.0 and the digital twin.
Explore the past, present and future of electronic music through immersive audiovisual shows, interactive installations and DJ-curated exhibits
We have worked together on innovative technologies for more than 1,250 Basic-Fit clubs worldwide since 2012. From self-service kiosks to virtual coaches and on-demand group classes
Our creative and innovative solutions deliver impactful experiences worldwide. Our technology, know-how and interactions help brands connect with their target audiences in physical spaces such as shops and showrooms. For over 29 years, we have been designing, developing, installing, and maintaining audiovisual installations and digital signage solutions. With a team of 224+ experience experts, our AVenturers®, we dedicate everything to experience. It’s all about experience.
EuroShop 2026 has come to a close. What lingers are the reactions to our booth. For five days, every...
With a strong, multidisciplinary team, we headed to the trade show Integrated Systems Europe (ISE) i...
First Impression's mission is to reshape stores as destinations, not just sales points. While in the...
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