Different Doors experience center

Supplier of high-end garage doors Different Doors approached us to take their experience centre to the next level, enhance their storytelling and boost sales by means of interactive audiovisual technology.

Fun fact: this building already meets 2050 energy requirements!

Experience center Audiovisual technology Digital signage
A personal welcome

Enter Different Doors

All areas of the experience centre are part of the tour, which begins at the front door with a window display. Once inside, visitors walk into the reception area, where four digital signage displays are playfully positioned. The content is personalised with the visitor’s name. A truly warm welcome!

The door to the future

Different Doors total integration

The experience tour begins in an expansive showroom with several digital signage displays, presenting an overview of the solutions. The content on the display – which tells the Different Doors story – is activated through an app. Extra convenient: the app is linked to the company’s office automation system.


Innovative fusion

Both audio and displays, including content, are seamlessly integrated into the experience centre’s various decors. This keeps the hardware discreetly hidden, creating a sleek and elegant appearance. In addition, vertical slats in the content ensure that it continues seamlessly. A 3D visual shows how the garage door opens on the display. This one opens just like a real garage.

Different Doors’ Place & Learn solution

At the next stop, visitors can choose from a variety of garage doors to view or order through a configurator. In the adjacent space, visitors find an interactive zone with a place & learn solution. On the table in this room are miniature examples of garage doors, made of the same material as the real doors. When visitors place these miniature doors, details of the doors, including materials and references, appear on the digital signage display. Because the display shows all the necessary information, visitors can get a good impression of the custom options.

Immersive lounge

Last but not least, we have the deep-dive projection room that showcases the Different Doors corporate story. This multi-purpose room can also be used for product presentations and training sessions.


In the course of the project, we discovered that First Impression and Different Doors share the same DNA. We have the same philosophy: First Time Right! We do what we promise, and that is exactly the same with First Impression's engineers and mechanics.

Sil Kuppens | CEO Different Doors

Want to create an impressive experience together?

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Retail Strategy Director