Configure a dream car on the spot. Be swept along in the experience of the brand. See, feel, and experience the latest features. In the rapidly evolving automotive industry, digital signage and audiovisual solutions are playing a central role in the customer orientation and purchase process. For dynamic storytelling, maximum brand experience, and realizing sales goals.
With the help of a smart car configurator, the customer puts together their ideal vehicle themselves or together with the sales consultant, using an intuitive and visual interplay between different elements. These include displays containing dynamic content, complemented, for example, by miniature models of cars or fabric and leather types that synchronize with the configuration on the display based on interactive technology.
No more small desks with a small screen, brochure, or prints, but a large display on which to view, select, and combine different options with the customer. Lift & learn technology is widely applicable. From choosing car models, colors, and options to offering insight into financial services and insurance. Thanks to technology, even the necessities in the buying process become attractive.
A display with a personalized welcome message at the reception desk. A waiting area that features enticing images and relevant information complemented by the latest news, trends, dealer announcements and other content that matches the customer’s interests. Digital signage makes waiting more pleasant and increases brand perception and customer satisfaction.
A life-size brand experience through the latest videos or dynamic content featuring the latest models, at a central location in the room so no one can miss the content. It immediately immerses the visitor in the brand and the story. This kind of entrance impresses potential customers and sets the tone for everything else experienced in the showroom.
An ultimate celebration moment for the brand new car owner: the reveal! In the specially equipped room, the lights go out and spotlights and music come on. The car is under a cloth cover, ready to be unveiled. When the cover is removed, it presents itself, perfectly lit in the space. Including a personal projected message on the bonnet. The ultimate finale in the customer journey, which is very instagrammable to boot.
Every year the automotive industry takes significant steps. More and more cars are becoming electric, autonomous, and even interconnected with each other.
This e-book focuses on three different trends you can follow to turn your customer into a brand ambassador.
From experiencing the latest models or used cars to providing service. Audiovisual technology enhances the Volvo experience and focuses on informing, inspiring and activating Volvo drivers.
Give shop visits a boost as you captivate visitors longer with the right story or perfectly matching offer and navigate them to the right place.
AV provides the ideal support for sales. The possibilities for boosting, supporting, increasing and simplifying your sales are endless.
Interactive solutions help your visitors and customers discover the product range, services or brand stories. Each visitor remains captivated, engaged and enticed throughout their visit.