Back to overview

Flagship experience for Lindt at London’s iconic Piccadilly Circus

Right in the heart of London, Lindt opened its doors at the iconic Piccadilly Circus, a location that simply calls for experience. Lindt wanted to add a digital layer that not only boosts brand experience, but also gives visitors a taste of what the brand stands for.

Digital content Digital signage flagship store

When first impressions start at street level

Digital signage that pulls people in

The experience starts even before you walk through the door. A nearly 6m² LED wall in the shop window catches the eye with bright, dynamic content — perfectly tuned to the ambient light outside. It’s a bold digital statement that puts Lindt right where it belongs: front and centre at Piccadilly Circus.

A pillar that not only supports the building, but also the brand

Immersive in-store storytelling with LED

Once inside, all eyes are drawn to the centerpiece: a 4-meter high LED pillar wrapped around a structural column. The screen plays a custom-made 3D animation that brings Lindt’s pick & mix concept to life allowing customers to create their selection of chocolates, right on the spot. The animation shows how it works in a clear, playful way and turns a simple choice into an experience. It’s not just a pillar — it’s a moment of delight that adds flavour to the entire store visit.

Menus that move with the moment

Real-time content with stretch displays

Further along the route, the Fresh bar features an ultra-wide 88” display that serves up real-time menus and promotions. Content is dynamic and can be updated centrally via a CMS, perfect for seasonal specials or daily offers.

Where chocolate meets craftsmanship

Digital storytelling at the point of passion

Near the Master Chocolatier station, a 32” portrait display showcases behind-the-scenes content: from the precision of the process to the passion in every praline. It adds depth to the Lindt experience by letting visitors see the craft that defines the brand, shown in short, looping storytelling clips.

Even checkout is a brand moment

Queue-based digital touchpoints

At the checkout, a high-bright 43” display supports both customer flow and brand reinforcement. While waiting, visitors are guided through short messages, visuals, or lighthearted brand content, turning a practical moment into a final brand touchpoint. The screen is positioned at eye level and designed to perform effectively in any lighting condition. It’s where the experience ends on a high note.

Future-proof AV with low impact

Sustainable by design, responsible in use

Sustainability was built into the project from the start. We worked with energy-efficient LED displays, integrated light sensors to optimise brightness and power usage, and reduced the need for printed materials through centralised digital content updates. All hardware was carefully selected for durability and repairability, lowering the long-term footprint of the installation.