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Odido Tech Hub: immersive see-through experience
This is the ultimate reception area for all visitors to the Odido headquarters. The spot where information, inspiration, and activation are integrated into a complete digital ecosystem around brand and product.
Digital content
Audiovisual technology
Retail
Concept
The Tech Hub
The Tech Hub is a space for ideas, where new applications and practical innovations literally come within reach through interactive content and physical demo setups. First Impression took care of the technical and creative realization with audiovisual technology and dynamic content, based on the overall concept developed by DAY.
Smart glass LED
Impact in sight
This technology elevates visual communication to a higher level. As soon as you enter the headquarters, the striking Smart Glass LED immediately catches your attention. It is almost completely transparent until the content takes shape, and the glass changes into a dynamic LED wall with sharp, vivid images. The result? A powerful presentation that stands out and leaves a lasting impression.
INTERACTIVE TOUCH TABLE
Fun meets functionality, and expertise becomes an experience
Odido’s Tech Hub is all about experience, and the interactive touch table is the beating heart of it. With one touch, you can start the welcome video on the impressive creative (video) wall. The table offers direct access to a whole series of diverse content, from the quality of the 5G network, and various customer cases to network explainers and sustainability videos so that every conversation starts with confidence and the right information.
When the Tech Hub is not in use, the screensaver takes over and beautiful images alternate. Always ready to impress the next visitor.
Creative wall
Stylish design meets dynamic content
The creative wall in the Tech Hub combines style and technology. Displays are normally sleekly designed without rounded corners, but through our creative integration in the interior, they get a friendlier round shape that seamlessly matches the Odido branding. As soon as the content is activated via the touch display or by picking up 3D elements with sensors, the creative wall comes to life and presents information in a way that is impactful and visually strong. An experience on five displays.
Sensoren
An extra layer of interaction
Smartly placed sensors in the form of a lift and learn to add an extra dimension to the experience. As soon as you pick up one of the 3D-printed elements, the content on the creative wall is immediately activated. The topics of the lift and learn revolve around special moments—such as the award for the fastest network in the Netherlands—that make the space even more dynamic and interactive. It is that unexpected twist that ensures a surprising moment.
Content that stays with you
The content for the Odido Tech Hub focuses on a powerful visual and content experience. Consider the welcome message “Welcome to Odido” on the large LED screen, perfectly tailored to the light, transparent space. Every detail has been cleverly thought out and tested, from the choice of words to the subtle translucent effect of the screens. Even the TV commercial has been adapted scene by scene to seamlessly fit the hub’s unique aspect ratios. In the Hub, we ensured smooth transitions, dynamic animations, and eye-catching screensavers that perfectly match the touchscreen and the creative wall.
Together with Odido’s production company, an opening video was created that not only matches the vision but also has maximum impact on the viewer. The result? Content that you don’t just see, but experience.
RESPONSE WITHIN ONE DAY
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