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Pink Gellac brand store: the ultimate brand experience

Pink Gellac’s great desire is to keep the line between the online and offline as thin as possible. First Impression took this assignment to heart in realising the audiovisual experience in what are currently Pink Gellac’s nine shops. The displays, shelves and other interior items invite photographs.

Digital content Retail Digital signage flagship store

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Nailed it

Lots of LED: inform, entertain and activate

Stopping power with instagrammable set-ups

Colour explosion with light and sparkling displays

Spot-on content

All displays and screens run content produced and kept up to date by First Impression’s in-house agency.

Virtually inconspicuous

Subtle shelf displays

The wafer-thin shelf displays provide product information in an extremely subtle way while still being an eye-catcher.

Music First

Customised playlist

All the senses are stimulated by a colourful setting. For example, there is an audio playlist tailored to Pink Gellac that is played by designer speakers built into the light bar.

A custom Pink Gellac fragrance

A diffuser spreads a recognisable scent developed specifically for the Pink Gellac brand.