No search results yet...
SPAR: future-proof retail media network
SPAR needed an in-store retail media network that delivers—anytime, anywhere. No compromises, but a robust digital signage solution that seamlessly runs advertisements, keeps displays operational around the clock, and ensures timely launches. Leveraging our technical expertise and strategic approach, we built a future-ready network to guarantee performance.
Digital signage
Supermarket
Targeted communication
The power of a strategic screen strategy
Success in digital signage goes beyond simply placing screens in visible locations. It requires a well-planned strategy that combines customer behavior, location analysis, and communication goals. Together with SPAR, we developed a forward-thinking network that does more than grab attention—it inspires action and drives conversions.
Our approach started with strategic choices: which screens deliver real impact? From window displays and checkout screens to FoodClub displays in key locations, every element was carefully selected for reach and effectiveness. The result is a network that not only gets noticed but also measurably contributes to SPAR’s brand and sales goals.
First Impression, in addition to being our partner for the DOOH displays, has also been our advisor in choosing to manage them. They are a partner who have relieved us 100% from start to operation and are still there for us at any time of the day.
Staying within boundaries, thinking beyond standards
The display network
True innovation lies beneath the surface. Instead of relying on external players, SPAR’s network is equipped with internal players. The outcome? Easier installation, lower costs, and a sleeker screen design. No extra cables or network equipment, reduced energy consumption, and improved efficiency.
Rapid rollout of 285+ stores
100 Installations per month
In record time, we equipped over 285 stores, completing more than 100 installations per month. Regular stores received three new displays, while 50 locations had their old screens replaced and integrated into our network. Additionally, 170 gas stations were fitted with window displays.
Our smart approach made all the difference: as many components as possible were pre-assembled at our own facilities. This allowed us to install quickly and seamlessly at SPAR locations, minimizing disruption for store owners and shoppers.
By grouping installations regionally, we optimized routes for speed and efficiency, enabling multiple installations per day. This not only reduced CO₂ emissions but also ensured smarter resource utilization.
Smart, seamless, spot-on
Content and content management
Content is key. Together with SPAR’s marketing team, we create and manage all screen content, perfectly tailored to different store formats: from ‘highway’ and ‘city’ to ‘FoodClub’. Powered by LDSK’s advanced content management system, our content expertise and cutting-edge technology ensure the right message appears at the right place. By balancing retail media, SPAR marketing, and local content, the system maximizes the impact of every message.
This smart CMS does more than streamline processes. With advanced reporting capabilities, SPAR can monitor and optimize campaigns while maintaining centralized control. Shoppers always see the right message at the right time—smartly managed and spot-on executed.
One step ahead with proactive remote management
Smart Service & Support
With our Network Operations Center (NOC) and Smart Service, we keep the network in top condition around the clock. Proactive remote monitoring allows us to identify issues before they escalate into problems. Displays consistently perform at their best, and content runs flawlessly. In short: no hassle and no worries for SPAR. Thanks to our smart approach, every display is always ready for action.
Building retail success together:
retail media events
Effective communication with stakeholders is essential. That’s why we supported SPAR in organizing the SPAR Media Days in Amsterdam and Tilburg. These events brought SPAR entrepreneurs, partners, and media houses together to exchange valuable insights. Through inspiring breakout sessions and interactive presentations, we provided a platform for knowledge sharing and collaboration, all aimed at strengthening SPAR’s retail media strategy.
WE WILL GET BACK TO YOU WITHIN ONE WORKING DAY
Let's join forces for your supermarkets
Let's
Connect
Connect
Stefano
Chief Commercial Officer