Originally built for stock markets, today it’s a catchy, phygital tool for brand storytelling and real-time interaction. And yes—it works.

What can ticker tape do?

1. Draw attention

Movement demands attention. You just have to look. That makes it perfect to:

  • Guide customers to specific zones
  • Spotlight new collections or promotions
  • Subtly influence traffic flow in your store

2. Let your brand speak

The right message in your tone of voice. Smart, bold and on brand:

  • Powerful lines like “ALWAYS ICONIC” or “FEEL YOUR FIT”
  • Consistent campaign messaging
  • Dynamic communication that strengthens brand identity
  • Emotional appeal without shouting

3. Stay relevant—live

Easily adapt your content. Hook it up to databases. Now you’re talking:

  • Flash sales and live stock info
  • Connect to an app or sensor for extra interaction

4. Create urgency

Moving messages fuel FOMO. Try:

  • “ALMOST GONE”, “LAST UNITS” or “SALE ENDS IN 30 MIN”
  • Ideal when scarcity is part of your strategy
  • Triggers instant action
Nike Ticker Tape
Ticker Tape in Nike flagship store Paris

Where to use it?

On the façade or in the window
A dynamic eye-catcher for passers-by. Think: live offers, countdowns or strong brand messages.

Along the ceiling or above shelving
A guiding line of communication. Great for navigating or zoning by theme.

Inside fitting rooms
Subtle and personal.
Messages like “This fit is made for you” or “Mirror, mirror on the wall” add charm.

Around displays or mannequins
Highlight hero products with quotes from designers or seasonal must-haves.

Linked to sensors
Trigger the tape with motion or presence.
Suddenly your content becomes interactive.

Why does it work?

Ticker tape blends tech with tactile. It grabs, guides, and glows.

  • Draws attention without being intrusive
  • Adapts fast—content changes in real time
  • Space-saving—long and narrow, minimal footprint
  • Smart connection—hook it up to data, sensors or campaigns
Skechers Ticker Tape
Skechers store in The Hague

It’s not trying to do it all. And that’s exactly the point. Ticker tape does one thing extremely well:
It gets noticed.

Want to shape experience, drive movement or build brand love? This sleek, moving line of communication deserves a place in your store design. As a subtle, smart layer that simply works.