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Interfood experience center: a clear journey through the value chain of dairy

Interfood has created an experience center where products, processes, services and culture come together in a smart blend of stories and interaction. Visitors discover the brand step by step, see the expertise behind the organisation and get a clear view of where Interfood stands today and where it is heading tomorrow. Powered by experience technology.

Experience center

Turning value propositions into valuable experiences

A brand with many layers in one fluid journey

The experience center brings together Interfood’s key propositions. From sustainability and price risk management to R&D, life@Interfood, supply chain solutions, quality assurance and global dairy insights. Not as slides or numbers, but as tangible, interactive moments that stay with you.

Lobby

A personal welcome. A global story.

The journey starts at the reception. A display offers every visitor a personal welcome and immediately shows Interfood’s international scope. In the lobby, the next chapter unfolds: a plant wall where a mix of displays blends seamlessly into the design. Once activated, they reveal Interfood’s story in a dynamic canvas of movement, visuals, and energy.

The story behind Interfood

A milk can with a digital twist

In the lobby stands a typical Interfood object: the milk container. Familiar on the outside, surprising on the inside. The circular display brings a playful contrast to the robust form. A sensor triggers the story the moment someone approaches. Mission, vision, propositions. Short, sharp, to the point.

Atrium

Past, present, and future

The atrium is a bright, spacious area. A life-size milk carton paired with a display forms the core of an interactive journey through time. Twist the cap and scroll through fifty years of growth, innovation and milestones. A fun detail: the screensaver flows seamlessly into the physical wallpaper. Pure phygital.

The interactive sustainability wall

Sustainability as a sensory experience

Sustainability is one of Interfood’s most important propositions and therefore gets its own zone. The interactive wall responds to objects that each trigger a different part of the sustainability story, making the narrative truly memorable. Physical, digital, and audio elements merge into one experience that informs and inspires. Its intuitive UX and UI make it easy for every ambassador to guide visitors through the story, naturally and with confidence.

Touch table and RFID

Dairy deep dive part 1

The deep dive begins with a 110-inch display, a touch table, and RFID objects. The screensaver visually blends into the wall’s pattern, almost as if the screen dissolves into the space. Tap the display and a world of themes, videos, and content opens up, covering services, insights, and sustainable impact. When a video starts, the lights fade and the audio takes over.

Below the display are objects representing different storylines. Pick one up, and the matching content instantly appears. Ideal for tour guides who want to highlight one or two specific topics.

Square display with drawer-based storytelling

Dairy deep dive part 2

The second part of the deep dive centres around a square display, a shape you rarely see. The drawers underneath unlock the story. Each drawer contains a testimonial from a farmer or partner. Pull it open and the video starts, the lights dim and the audio fills the space.

Mirror moment

Dairy deep dive part 3

The mirror display sparks conversation. As soon as someone stands in front of it, a sensor triggers a question that invites visitors to reflect on sustainable solutions. Literally and figuratively a moment of reflection.

Circular display integrated in the tree

Dairy deep dive part 4

The final part of the deep dive is a circular display embedded in a tree. The screensaver blends with the leaf pattern, making the screen feel naturally part of the environment. This chapter focuses on Interfood’s sustainable approach and impact. Gently shake the branch with the hidden sensor, and the story comes to life, complete with light design.