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A festive DOOH story for Nespresso built for attention

Nespresso wanted their festive message to land in the fast lanes of Dutch life. Built for fast-moving moments and immediate recognition. The challenge was to translate global elegance into short, sharp formats for high-traffic locations. A Digital Out of Home campaign designed to be impactful in seconds. True to the brand’s essence.

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Turning limitation into direction

Telling a story in six or ten seconds demands sharp choices and total clarity. Add twelve formats, shifting ratios, and motion rules per location, and it became a creative puzzle. The solution: strip it down to the essence and let every visual choice carry meaning. First Impression’s Creative Studio used forced perspective content and tailored assets for programmatic advertising. All delivered with impressive efficiency in a short amount of time.

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One idea, one cup, everywhere

We built the entire Digital Out of Home campaign around a single product hero. One Nespresso cup with enough character to tell the whole story, the Winter Limited Edition capsule. Every detail was crafted from scratch. Textures, ingredients, colour, motion. Forced perspective content gave the visuals depth and flavour that almost pushed through the screen. What else is there to explore with Nespresso?

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Designed to scale

From script to storyboard to more than 250 dynamic assets, the idea scaled across eight cities, nearly ninety locations. Created for striking and odd-sized screens, every asset was shaped to fit seamlessly. Programmatic advertising ensured reach. One clear story. Built to flex. Designed to travel.

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Eefje

Manager Concept & Strategy