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Building Kruidvat’s retail media network across 775 locations
Kruidvat rolls out intelligent displays across 775 stores, meeting shoppers at the right moment. It is the next step in their retail media strategy, where data and physical experience connect. With us as a partner, impact becomes scalable, targeted, and measurable in every location.
Digital signage
Preparation starts with insight
From street to store, every detail mapped for impact
Rolling out to 800 locations demands context. We surveyed 1,000 stores to map footfall, routes, power, and network points, plus ceiling or floor mounting options. Together with the Kruidvat formula team, we set clear placement guidelines that balance brand identity with maximum reach, so each display captures maximum passer traffic, visibility, and flow.
Installation made simple, even at scale
Smart deployment keeps every rollout in perfect flow
Our smart deployment app guides every step on site: check-in, preparation, installation instructions, connectivity checks, handover, and protocols. All data lives in one place, from device registrations to location specifics and delivery reports. Photos and fields are captured as tasks are completed, ensuring consistent quality at scale and accelerating decisions for every subsequent installation.
Performance starts after launch
Smart monitoring keeps every display performing
After go-live, proactive monitoring takes over. Devices, players, and connectivity are tracked centrally, with alerts when thresholds are crossed or a unit drops. The team resolves issues before they become store problems, from remote routines to on-the-ground fixes.
Preparation that pays off on site
Prebuilt, preloaded, ready to install
To minimize time in store, we prebuild. Displays are unboxed, configured, and paired with a prepared player that already runs the first content. Every component is registered, creating a traceable kit per location. Installers arrive with hardware ready, content loaded, and documentation aligned with the app flow, so windows start working faster.
RESPONSE WITHIN ONE WORKING DAY
Want to create impact together with digital signage?
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Stefano
Chief Commercial Officer