Global New Business Manager

Who we are

Chances are you already know us. As a player in the AV and experience market, you’ve probably come across First Impression before. We design, develop, and produce audiovisual experiences for leading brands and now operate in more than 50 countries. Think of clients such as Basic-Fit, Rituals, Spar, Jumbo, and Breitling.

With over 230 AVenturers®, we combine AV, digital signage, and interactive content to transform spaces and customer experiences.

We are expanding internationally and want to bring new strategic clients on board with First Impression. Where partnerships help open doors, create scale, or better serve international clients, you’ll actively help develop them.

Your AVenture®

Your mission is clear: win over the next generation of global First Impression customers. You’ll identify and develop strategic international accounts, create opportunities where none currently exist, and build them into partnerships with significant revenue potential across multiple countries and locations.

Your international network is an important starting point, but your track record is just as important. You have proven that you can open new enterprise accounts on your own, develop complex opportunities, and convert them into substantial international business.

You open doors to new strategic clients in Europe and North America and navigate complex organizations with ease, from operational stakeholders to senior management and C-level decision-makers. The focus is on large international organizations and brands facing complex challenges, with multiple locations and ambitions in the area of customer experience.

From the very first contact, you identify the need and develop the opportunity. You bring the right people together at First Impression and work with our sales, creative, and technical teams to develop a distinctive proposal and close a successful deal.

You are responsible for your international new-business pipeline. You’ll identify which accounts and markets have the greatest potential, actively create new opportunities, and guide them from initial contact through to a qualified opportunity, proposal, and ultimately a deal. You’ll have a great deal of freedom in doing so: no existing portfolio to simply manage and no rigid sales plan, but rather the freedom to take initiative on your own.

We don’t measure success by the number of calls you make, but by the quality of the pipeline you build and the strategic clients you actually manage to win.

The projects are large and complex. You have personally played a key commercial role in creating and winning complex net-new deals worth €1 million or more. You have a proven track record in this area. You know how to get various stakeholders on board and can distill a complex commercial issue into a clear and compelling narrative.

In doing so, you look beyond the first deal. You see how an initial project can grow into an international rollout and how a new client can develop into a long-term strategic partnership.

And then there’s our way of working. First Impression is fast-paced, entrepreneurial, and dynamic. We value direct communication, initiative, and getting things done. That means you can adapt quickly, connect easily with others, and take responsibility without needing someone to tell you what to do at every step.

It’s all about (your) experience

For this role, we are looking for someone with a strong background and a relevant network in AV, digital signage, retail technology, experience technology, or a directly related international technology ecosystem. You understand our market, our customers, and the complexity of international technology and experience projects, and can immediately add value based on that experience.

• Relevant market knowledge: several years of commercial experience in AV, digital signage, retail technology, experience technology, or a directly related international technology ecosystem.
• International network: a strong international network and proven access to relevant enterprise decision-makers, partners, and key players within the AV and experience ecosystem.
• Proven new business: a demonstrable track record of independently opening new enterprise accounts and developing opportunities from initial contact through to contract.
• Seven-figure deals: proven experience in creating and winning deals worth €1 million or more, preferably in international, multi-country, or multi-location environments.
• Commercial drive: You’re entrepreneurial, strategic, and commercially driven. You don’t wait for an RFP or an inbound lead, you proactively create access and opportunities with organizations where First Impression wants to win.
• Ownership: You are independent and comfortable with a high degree of autonomy, as well as clear responsibility for the pipeline and results.
• Pace and energy: You’re a quick learner, energetic, and easygoing. Our dynamic work environment is a good fit for someone who adapts quickly and likes to stay on the move.
• C-level and substance: You navigate seamlessly between C-level, business, creative, and technical roles. You understand that in complex international deals, you’re not just selling yourself, but bringing together the full power of First Impression to win together.
• International scope: You are willing to travel internationally on a regular basis; Europe and North America are your primary areas of operation.
• Languages: You have an excellent command of Dutch and English. German is a strong plus.

What we offer you

You will receive an excellent salary, fully aligned with your skills and added value. Our compensation model is based on this. After a few conversations, we can form a good picture of you and your value, allowing us to compensate you appropriately. Would you like an estimate in advance? Feel free to call us.      

In addition to an attractive salary, we offer the following benefits:

• Vacation Days: enjoy 25 vacation days (for a 40-hour work week) with the option to purchase an additional 5 days annually.
• Vacation pay: receive 8% vacation pay to make your vacation plans even more fun.
• Beneficial pension scheme: we contribute 50% of your pension premium, so you can enjoy your future carefree.
• Leased Car: a nice leased car that you can also drive for personal use.
• First lease bike: we make sustainable travel easier and offer the opportunity to participate in our Lease a Bike scheme.
• Personal development: through our First Academy, you will have the opportunity to shape your own growth path.
• High-quality onboarding program: a comprehensive and structured onboarding program to give you a flying start, but most importantly, to make you feel at home quickly.
• Flexible working hours: for a healthy work-life balance.
• Focus on your vitality: twice a year we organize a First Fit Week to support and encourage your well-being.
• Independence and participation: work in a position with room for your ideas and suggestions for improvement.
• Unique projects: work on extraordinary experiences for major clients and well-known brands with-in a close-knit team.
• Phone and laptop: you have the choice of top equipment from various brands to do your work finely.

While working at First Impression is, above all, a lot of fun, you also receive plenty in return for your effort and contributions. We value our employees highly, which is why we act on that. It’s no surprise that we have been named Best Managed Company two years in a row. We have also received a special award for our organizational culture, something we are, of course, very proud of.