When physical interaction unlocks the story

Lift & Move 3D

Now live in our experience center: Lift & Move 3D, one of our latest innovations. It connects physical interaction with responsive, real-time 3D content, bringing product information and storytelling together in one experience.

Lift, move and discover

A physical interaction triggers the digital experience. Depending on the concept, customers interact with the product itself or with a dedicated object. Lift it, move it, or explore it, and the screen responds in real time, revealing product information such as materials, features, and technical details in 3D. Instead of watching a passive content loop, customers actively influence what unfolds on screen.

A scalable foundation for interactive storytelling

Real-time 3D interaction doesn’t have to mean a heavy technical setup. Lift & Move 3D runs on lightweight media player technology also used for more traditional digital signage. This makes the solution easier to deploy and scale. The underlying platform can be adapted across products, brands, and retail environments by changing the interaction, branding, and 3D scene.

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Experience Lift & Move 3D yourself in our experience center

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Daan

Chief Creative Officer