Kruidvat launches Digital Out of Home network in 775 stores

May 14, 2025

In collaboration with First Impression, Kruidvat is building one of the largest retail media networks in the Netherlands.

On 12 May, Kruidvat started the nationwide rollout of a Digital Out of Home (DOOH) network. With an average weekly reach of 5 million store visitors, Kruidvat offers advertisers the opportunity to promote their brand via digital storefront displays—targeting both in-store shoppers and people passing by. To realise this initiative, Kruidvat is partnering with First Impression and Global Media & Entertainment.

Read more about this on the website of Kruidvat

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