Name: Masterclass First Impression: digital signage content "Beyond the Screen"
Uploaded: 2025-12-09 09:41:38
Duration: 606 s
Description: In this masterclass Collin van den Bos reveals how AI, 3D and game engine technology are reshaping the way brands appear, move and feel. More realistic. More enchanting. More connected. More alive. His future-forward take on content creation blends inspiration with innovation— and a dash of creative wizardry.

Masterclass: designing digital content for retail environments

December 15, 2025

In this 10-minute masterclass, our manager content creation Collin van den Bos shares how content, motion, hardware and human behaviour come together to shape digital experiences that truly work.
For retail. For hospitality. For real-world spaces.

What makes someone stop, look, interact, and remember? Spoiler alert: it’s about placing screens ánd about creating moments.

You’ll see:

Why sync matters more than specs
How AI avatars shift from storytelling to story reacting
What happens when emotion drives interactivity (LEGO knows)
And how even subtle content can transform a physical space

Masterclass: designing digital content for retail environments