First Impression’s mission is to reshape stores as destinations, not just sales points. While in the first half of 2025, many of those projects were postponed, the rest of the year saw an experience-led acceleration. In this Year in Review, CEO Ron Haans and CIO Koen Wouters share their market observations and strategies.
Hesitation driven by global uncertainty was clearly felt in the first half of 2025. At First Impression, we saw projects slow down and decisions being postponed. Not out of fear, but realism. When geopolitical tension and economic pressure rise, experience is often the first investment to be questioned.
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