Talisman. A perfume ritual powered by LED
In House of Rituals Amsterdam on Kalverstraat, scent becomes a guided ritual. For the launch of the Talisman perfume collection and Rituals’ 20th anniversary, we created a luxury perfume bar where light responds to personal preference. Visitors explore, sample, and leave with a fragrance that feels personal and considered.
A luxury alternative to endless testing and second guessing
Choosing perfume should feel calm, not complex
Perfume is intimate, but the choice often isn’t. Rituals wanted to introduce Talisman in a way that feels effortless and premium, inside its flagship environment. Discovery needed to slow people down. No pressure. No explanation overload.
From instinct to a curated selection in seconds
Scent preferences translated into light
The perfume bar starts with instinct. Visitors select what they like and refine their taste across the five fragrance families: fresh, florals, sensuals, woods, and orientals.
Based on these choices, the best matches reveal themselves through softly illuminated bottles. A short, focused selection that invites exploration instead of doubt. When a pipette is picked up, the story behind the fragrance appears on screen. Ingredients, mood, character. Exactly when it adds value.
Designed to perform today, and inform tomorrow
A moment that sells, and keeps learning
Talisman quickly became a natural focal point inside House of Rituals. An experience that builds confidence and turns curiosity into purchase. At the same time, Rituals gains insight into scent preferences and behavior, allowing the collection to evolve with every interaction.
Technology and wellness merge seamlessly here. Invisible where it should be. Meaningful where it matters.
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Hjalmar
Global Business Director