LED pillar brings the brand to life
The eye-catcher inside the Lindt flagship store is a four-metre-high LED pillar in the pick & mix zone. It features a custom-made 3D animation that brings Lindt’s pick & mix concept to life. In a clear and playful way, the animation shows how the concept works and invites customers to create their own chocolate mix in-store.
This turns a functional retail area into a lively brand stage. The pillar is fully integrated into the store architecture and tailored to the location, the products and Lindt’s premium brand identity.
Together with digital touchpoints at the Fresh Bar, Master Chocolatier and check-out, it creates a customer journey that keeps engaging. Read more about this project on our case study page.
“For a brand like Lindt, in a location like Piccadilly Circus, everything has to be right. The technology, the content and the in-store experience. To see this project receive international recognition is something we can be proud of together.”
Ron Haans, CEO and founder of First Impression
About the Shop! D-A-CH Awards
The Shop! D-A-CH Awards are among the leading awards for retail design and retail technology in the DACH region. Entries are judged on creativity, innovation, execution and impact on the store experience.