Flagship Store Experience


What we do:

The perfect balance between technology and wellness

House of Rituals, Rituals’ Flagship Store, is a sanctuary where your body relaxes, your mind calms and your soul finds satisfaction. The brand experience comes to life thanks to the audiovisual concepts of First Impression. From concept to content, First Impression really thought everything through as a real logistics, tech and brand partner.












The ground floor is an exciting experience where the visitor immediately feels, smells, hears and sees the trusted Rituals brand. First Impression facilitated in a huge LED screen behind the cash register, wayfinding, stretch shelf displays, the Holi photobooth (special for teens), Jing LED floor display, which changes the content as soon as you walk over it.


The Rituals UX team worked together with First Impression on this smart solution. Customers can pick their Rituals perfume, based on their favorite scents. Once a customer has entered their preferences, the LED lights under the scents of their choice light up. They can try these perfumes and choose which of the perfumes eventually goes home with them.


The LED floor display follows every move the person walking over it makes. The effect is magical.


This has a great fun element! Once the customer picks up the umbrella and takes place in front of the display, the rain precisely follows the motion of the customer and the rain in the reflection of the screen will slide of the umbrella nicely, not ‘touching’ the customer at all.

The ritual of Holi

Holi is Rituals’ colorful teen collection. The exuberant characteristics of this line really fit well in House of Rituals. Our shelf displays add just that perfect touch to the whole.
















Mind & Body spa

In the Mind Spa, First Impression is very proud of the Breathing Bubbles. The relaxing seats are wonderful to focus on mind and breathing. Via the screens, the customer receives breathing exercises.

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