Tony’s Chocolonely

With 63 million visitors every year, Schiphol Airport is one of the best retail spots in the Netherlands. A brand store in the middle of this shopping paradise is an enormous opportunity for Tony’s Chocolonely to promote their mission – a world with 100% slave free chocolate – in a very appealing way.

We had the perfect plan to get the attention of customers and make them take action in this experience store.

First Impression and Tony’s Chocolonely worked together on the concept, technology and design.

The store’s eyecatcher is an eight meter wide LED wall that has the form of a Tony’s Chocolonely candy bar. The content on this screen cannot be ignored. Tony’s mission is loud and clear.
Ready for impact!

The synchronized animations on all displays outside and inside the store attract the attention of all passing travellers. The aim of the animations is to inspire, inform and activate the shoppers.

In this perfectly designed store, visitors connect to the story and mission of Tony’s Chocolonely through the content on the various displays. A shopping experience to remember. Buying chocolate has never been so impactful.

The visitors of Tony’s brand store can actively support Tony’s mission by scanning a QR code in the store. The QR code sends them to a page with a petition. This petition supports Tony’s demand that companies in all sectors can be held legally responsible for safeguarding human rights in their supply chain.