First Impression audiovisual is proud to announce that it has been awarded the Silver Award in the Retail Technologies category at the prestigious Shop! D-A-CH Awards 2025. The awards ceremony took place on May 15 in Neuss, Germany, celebrating the most innovative and effective retail projects in Germany, Austria, and Switzerland.
Digital signage at Jumbo as a benchmark project
The recognition highlights the integration and rollout of digital signage and retail media at Jumbo Supermarkets, one of the Netherlands’ leading food retailers. The project stands as a showcase of how data-driven digital communication and scalable content strategies can be deployed across an extensive retail network to drive both customer engagement and operational excellence.
Scalable platform with measurable results
The awarded project included the rollout of a fully integrated digital signage platform across hundreds of Jumbo store locations, combining dynamic digital signage, targeted content delivery, and seamless scalability. The result is an interactive retail environment that enhances the shopper journey and delivers measurable results for both Jumbo and its brand partners.
A statement for future-ready retail media strategies
“Winning at the Shop! D-A-CH Awards is a great honor and a testament to the relentless dedication of our team to drive innovation, scalability, and sustainability in every project,” says Ron Haans, CEO and founder of First Impression audiovisual. “Our work with Jumbo is a perfect example of how we partner with ambitious retailers to bring visionary retail media strategies to life, with an firm focus on customer experience and future-ready technology.”
You can experience a glimpse of the awarded project here.
Shop! D-A-CH Awards: where creativity meets impact
The Shop! D-A-CH Awards are one of the most recognized accolades for retail design and technology in the region, with entries judged on creativity, innovation, and measurable impact.