Why does e-paper matter?
- Always up to date
Price or promotion change? One push of a button, a few seconds wait, and your e-paper is refreshed. No printing, no transport, no errors. - Ultra low energy
E-paper only uses power when the image changes and easily runs for months on a single battery. - Crystal clear
Even in bright sunlight, text and visuals remain perfectly readable. Ideal for shop windows and open spaces. - Sustainable by design
Less paper, less transport, less waste. That cuts costs and benefits the planet.
Where does it fit?
- Product and price communication on the shop floor
- Promotions and action spots, from window to checkout
- Digital menus or signage
In short: everywhere content changes often, but dynamic video or full-colour LED would be too much.
Available formats
E-paper comes in all shapes and sizes. From compact price tags and shelf labels to larger displays replacing posters and lightboxes. Right now, a 32-inch screen is the most common for replacing POS materials. Several manufacturers have already announced 55- and even 75-inch models. This pushes e-paper beyond functional use into eye-catching applications for shop windows and sales floors.
Why now?
The technology is (almost) mature. Big players like Samsung are betting on larger sizes and colour variants. Retailers who jump in today not only cut costs but also gain a clear innovation edge.
What’s the real value?
E-paper doesn’t replace digital signage—it complements it. LED and LCD remain unbeatable for impact and brand experience. E-paper fills the gap: practical, energy-efficient, sustainable. Together, they form the ultimate in-store communication mix.
Discover it in our boardroom session
Curious to see it in action? In our boardroom session, we’ll guide you through:
- Real-world retail use cases
- The latest tech developments
- CMS integration
- Implementation and management
You’ll walk away with a sharp picture of how e-paper makes your in-store communication smarter.
