What stood out? Real progress didn’t translate into loud revolutions, but into focused evolution. The biggest steps are happening under the hood. In chips, software, cloud architectures, and smarter control.
LED remains dominant
LED displays and video walls were everywhere. More suppliers. More refinements, and more sustainability. Curved forms, improved coatings, more robust and cost-effective solutions. Transparent LED keeps getting stronger and more aesthetic. Think LED mesh that respects architecture while still making an impact.
Coating technologies such as COB and COG are playing a key role in that refinement. They make LED surfaces more durable, more precise, and increasingly suitable for high-traffic retail environments. At the same time, textured LED emerged as a notable trend. Displays that add depth and relief instead of remaining flat and purely digital. Less screen. More surface. The result is LED that blends into architecture when needed, or stands out with subtle tactility and character.
LG combined kinetic hardware, multiple LED solutions, and smart content into a compelling eye-catcher. Samsung drew attention with Spatial Signage. A display that, thanks to its 3D Plate Technology, rotates content smoothly in full 360 degrees.
Size made a statement too. A 4K 130-inch LED display, alongside the 115-inch model you will see live at our EuroShop booth.
E-paper is maturing
Larger formats, richer color, better middleware, and smarter power management are turning e-paper into a serious contender. Especially where low energy consumption and minimal maintenance are critical.
Concept x content x technology
Those three form a single unit. If one is missing, you feel it immediately. Hardware keeps getting more powerful, but without a strong concept and smart content, impact fades. That is where we, as a creative end-to-end integrator make the difference.
Much of the technology presented at ISE is already part of the retail solutions we design and deploy today. As fully integrated concepts with the right content, interaction, and application.
Our takeaway? The gap between emerging technology and real retail application is often larger than it seems. Bridging that gap is where we operate every day.
At the forefront of innovation
ISE meant strategic conversations with international partners at HQ level. Not only about what is possible today, but about what retail environments will require tomorrow. We share our vision and hands-on experience with global brands who rely on us to translate technology into practice. That perspective feeds directly into future product development.
We are not at the table as buyers, but as development partners. Together, we build solutions that go beyond hardware alone.
ISE brought inspiration and direction. We love to dive in the technical stuff, so we can help you create the best creative, durable and scalable solutions.