Primera launches retail media
Primera, a cooperative of 550 stores across the Netherlands, is transforming its store concept with digital signage. Now live in 430 locations, they have officially launched their retail media proposition. Together, we’re digitalizing the in-store experience and building a scalable, insight-driven foundation for retail media that fits the cooperative’s model of local entrepreneurship.
Digital content
Retail
Digital signage
From discovery to smart strategy
Clear insights for strong decisions
The journey started with a thorough discovery phase, including stakeholder interviews and on-site visits. Our specialists mapped out ambitions and technical realities across the network. This phase formed the backbone of the business case and delivered clear insights, well-supported decisions, and a solid foundation for digitalizing in-store communication.
One formula, many stores
Every rollout tailored to local reality
Every Primera store is unique. Layouts, storefronts, natural light, power and network connections all vary. That’s why every location starts with a detailed site survey. We measure, photograph and document everything to ensure a technically sound installation.
Everything in place. At every touchpoint.
Digital visibility at every moment in the customer journey
At the heart of the rollout: window displays that create stopping power from the street. In the gift card wall, existing screens have been replaced with new, high-quality displays. In select stores, a portrait display has been added near the greeting cards, along with a dedicated screen for lottery products. In new-concept stores, the setup expands further with a checkout display and in-store audio, creating a consistent, connected store experience.
Smart deployment for a smooth rollout
Prepared for precision. Built for scale.
The rollout follows a phased approach, driven by our Smart Deployment method. Every display is pre-configured: settings optimised, players prepared, content staged. This keeps on-site installation time to a minimum, allowing placement to happen efficiently, even during opening hours. As soon as a display is connected on location, it goes live instantly, making an impact from the very first second.
Always-on performance monitoring
1,000+ displays, one central control point
From our Network Operations Center, we monitor over 1,000 displays across the Primera network. When a screen or player shows any irregularity, we step in before it becomes visible in-store. Proactive, precise, and with 99% uptime.
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Sean
Global Business Director