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Increase customer loyalty with digital signage
Loyalty programmes are essential for retaining customers and encouraging repeat purchases. Loyalty programmes also provide valuable insights into buying behaviour. You highlight your programme with engaging content on various displays.
In-store customer engagement
In our omnichannel world, loyalty marketing ideally takes place in the shop. Whether your customer needs more information about a particular product or is waiting in line to pay, the smartphone is always at their fingertips. With digital signage, you can take full advantage of that. Just check in to your brand’s account, or scan a QR code for extra benefits. Make it as attractive as possible for the customer to stay connected to your brand.
Cash register displays
Make waiting at the cash register interesting and efficient. For yourself and your customers. Through a cash register display, you can highlight your loyalty programme, information about events or branded content. Entice the customer to make one last impulse purchase. Or turn ‘regular’ customers into new members by showing them on the display how easy it is to participate in your loyalty programme.
In-store product display
Use the space in your physical environment efficiently and showcase your loyalty programme through in-store displays. Focus the displays on one brand or product, with specific member discounts or promotions. Appropriate to the time of day, time of year or circumstances at that specific moment.
Projection on floor or wall
Your entire retail space is a display with projections on floors and walls. Highlight your loyalty programme at the shelf with popular products, for example. With an interaction floor projection, you can even take the next step. Provide information and entertainment by displaying products, messages, videos or QR codes for the loyalty programme. Have them playfully overlap or follow each other, increasing the appeal of the projection. In this way, you exploit the potential of every square metre of retail space.
Interactive set-ups
Interaction with your customer. That’s what the physical shop is all about. By making that intense connection, you create a strong brand immersion. Consider sensor technology. Through a direct action, the customer triggers content to learn more about a product. Lift & learn and place & learn technology are good examples of this.
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Stefano
Chief Commercial Officer