Who we are

First Impression designs, develops and implements audiovisual concepts and solutions. We digitize physical spaces by combining digital signage and audiovisual technology with (interactive) content. With a team of over 200 AVenturers®, we put everything under the sign of experience for brands such as Basic-Fit, Rituals, KPN, and SPAR. It’s all about experience.

Your role as a Marketing Automation Specialist

With your technical and process-oriented view of marketing, you automate and optimize campaigns, journeys and workflows. You make sure we get the right message at the right time, to the right audience – based on data and smart flows. Your work makes marketing scalable, more effective and insightful. So you contribute directly to lead generation and customer loyalty.

You will be part of an ambitious marketing team with creative colleagues in content, PR, branding and design. You will also work with colleagues in sales and business development. You will report to the CCO (Chief Creative Officer). Together we build the ultimate experience.

This is what you will do

Marketing Automation & CRM

  • You will set up customer journeys, email campaigns and workflows in Dynamics 365
  • You segment target groups and optimize based on data
  • You work to improve the quality of our CRM data and optimize our marketing processes

Webcare (technical level)

  • You are the first point of contact for technical issues around marketing tools, campaigns or email
  • You solve simple user problems independently or refer them to the appropriate colleague
  • You make sure everything runs smoothly and colleagues can move on quickly

SEO & Website Management

  • You optimize web pages for search engines based on relevant search terms and insights.
  • You will manage website content and independently make minor adjustments to the CMS.
  • You will contribute to a findable, up-to-date and conversion-oriented website.

Data & reporting

  • You measure and monitor campaign results and translate data into concrete insights.
  • You create reports that help in making decisions.
  • You proactively make suggestions to improve campaigns and processes.

It’s all about (your) experience

You are our ideal Marketing Automation Specialist if you recognize yourself (at least 80%) in the following:

  • You have experience with Microsoft Dynamics 365 or a similar marketing automation platform
  • You think in flows, segments, triggers and data – and get pleasure from optimizing them
  • You work in a structured way, keep an overview and bring calm to processes.
  • You quickly switch between execution and improvement, taking initiative to resolve bottlenecks
  • You know how to turn data into clear reports, insights and targeted actions
  • You have an analytical and results-oriented brain: you are always looking at how things can be done better, smarter or more efficiently
  • You have an affinity for webcare, CRM, email flows and content management.
  • Bonus points if you already have experience with a CMS or LinkedIn Campaign Manager

What we offer you

At First Impression you get all the tools to grow in your profession, your creativity and your career. You will receive an excellent salary, tailored to your qualities and added value. Our compensation model is based on this. After a few conversations, we can form a good picture of you and your value, allowing us to compensate you appropriately. Would you like an estimate in advance? Feel free to call us.    

What you can expect from us, besides a nice workplace:

  • Many benefits: travel reimbursement plan, company laptop and iPhone and 25 vacation days plus the option to buy an additional five days.
  • Beneficial pension scheme: we contribute 50% of your pension premium, so you can enjoy your future carefree later.
  • High-quality onboarding program: a comprehensive and structured onboarding program to provide you with a jump start, but most importantly to make you feel at home quickly
  • Sharing experiences: Work Hard, Play Hard is one of our core values. That’s why we help pay for relaxing activities you organize with colleagues after working hours.
  • Independence and input: work in a position with plenty of room for your ideas and suggestions for improvement

While working at First Impression is, above all, a lot of fun, you also receive plenty in return for your effort and contributions. We value our employees highly, which is why we act on that. It’s no surprise that we have been named Best Managed Company two years in a row. We have also received a special award for our organizational culture, something we are, of course, very proud of.