About First Impression

With creative and innovative solutions, First Impression delivers impactful experiences for a wide variety of brands and businesses, both nationally and internationally. Through technology, experience, and interaction, we help brands connect with their audiences in physical spaces such as experience centers, offices, and retail environments. As an Account & Content Strategist, you will work with brands like Siemens, Chefs Culinar, and Odido.

For more than 28 years, we have been designing, developing, installing, and maintaining audiovisual installations and digital signage solutions. With a team of over 220 experience experts, our AVenturers®, we put everything into creating experiences. It’s all about experience.

What will you do as a Creative Strategist?

In this role, you are responsible for account strategy, creative concepts, and content strategy, guiding the client on their journey toward their desired outcomes.

At First Impression, we don’t stick to the beaten track. Instead, we create tailored solutions that truly work. Whether it’s eye-catching screen content or immersive storytelling in experience centers, we craft experiences that resonate. That’s why we are looking for someone with a strong strategic background combined with creativity and a fresh perspective. Not the way it has always been done, but the way it should be. For the client, for the consumer, with the impact of experience.

Based on client briefings, you define the strategic framework that sets the direction for projects. Your insights form the foundation for developing creative, content, and audiovisual concepts. You understand the power of storytelling, and how brands can stay relevant by telling the right story in the right way, whether through dynamic screen content or through a total experience within an experience center.

As a Creative Strategist, you also bring commercial awareness. You are the primary point of contact for clients on content-related matters and ensure optimal budgeting for all content creation. Of course, you will work closely with our in-house experts: designers, project managers, engineers, and developers.

Key responsibilities:

  • Manage client relationships and translate expectations into deliverables
  • Develop concepts and ideas in collaboration with the Creative Director
  • Build and safeguard the overall content strategy
  • Analyze and optimize the customer journey
  • Collaborate with cross-functional teams to continuously improve the client experience

What you bring

  • Bachelor’s or Master’s level of working and thinking
  • At least 3 years of experience in a similar role; agency-side and/or corporate experience is a strong plus
  • Strong strategic and analytical skills
  • Excellent communication and persuasive abilities
  • Affinity with digital (display) communication and technology

What we offer

You will receive an excellent salary, fully aligned with your skills and added value. Our compensation model is based on this. After a few conversations, we can form a good picture of you and your value, allowing us to compensate you appropriately. Would you like an estimate in advance? Feel free to call us.  

In addition to an attractive salary, we offer you the following benefits:

  • Vacation Days: enjoy 25 vacation days (for a 40-hour work week) with the option to purchase an additional 5 days each year.
  • Vacation pay: receive 8% vacation pay to make your vacation plans even more fun.
  • Beneficial pension scheme: we contribute 50% of your pension premium, allowing you to enjoy your future carefree.
  • Travel allowance: you will receive €0.23 per kilometer for commuting, starting from the first kilometer, regardless of whether you travel by bike, public transport or car.
  • Personal development: Through our First Academy, you will have the opportunity to shape your own growth path.
  • High-quality onboarding program: a comprehensive and structured onboarding program to give you a flying start, but most importantly, to make you feel at home quickly.
  • Flexible working hours: for a healthy work-life balance.
  • Focus on your vitality: twice a year we organize a First Fit Week to support and encourage your well-being.
  • Independence and participation: work in a position with room for your ideas and suggestions for improvement.
  • Unique projects: work on extraordinary experiences for major clients and well-known brands in a close-knit team.
  • iPhone and laptop:top equipment to do your work nicely.

While working at First Impression is, above all, a lot of fun, you also receive plenty in return for your effort and contributions. We value our employees highly, which is why we act on that. It’s no surprise that we have been named Best Managed Company two years in a row. We have also received a special award for our organizational culture, something we are, of course, very proud of.