Automotive retail experience
- Touch Solution
In the interactive car studio – the car configurator – the customer assembles his own ideal vehicle. It is a cross-media interplay between different displays, physical materials, and smart RFID place & learn technology in miniature car models.
For example, the customer swipes through all kinds of interior combinations, with the real materials at hand. The customer sees and feels the future car and gives it a personal touch. By ‘driving’ the miniature car model over the touch-table display, the customer has a playful way of taking in all the information.
The digital world touches the physical and makes buying a car an (inter)active experience.
- Lift & Learn
Buying a new car is not a day-to-day decision. Because buying a car is a specialistic process, a Lift & Learn solution will deliver an interactive and enjoyable way for your customers to discover everything they need to know, from additional options to maintenance and from financial services to insurance.
- Digital Signage
When it comes to the physical car models and assortment, not all options are presented in the showroom. Logical, because in most cases it simply does not fit in the showroom. With digital signage, the customer can see all occasions while enjoying a cup of coffee.
When the customer chooses which car they want to view, all high-resolution photos of the car, exterior and interior appear on the giant display on the wall behind the touch display.
In the space where customers have to wait a little longer for their car to be ready, we can ease the wait. Right-time, right-place communication via various displays. With a subtle mix of content; think of news and weather reports or messages from the dealer itself such as ‘think of the tire change’.
“We are very happy with what and how First Impression realized everything and are looking forward to our longer Journey with them.”
“We are very satisfied with the cooperation with First Impression. Now we truly own the car buying experience of the future!”