First Impression strengthens retail media proposition with appointment of Marvin Vacquier Droop

Tilburg, 1 February 2024 –First Impression has appointed Marvin Vacquier Droop (41) as Business Lead Software & Integrations. In this position, Marvin will strengthen and broaden First Impression’s retail media proposition and strategy. With Marvin at First Impression’s retail media helm, the expert in audio-visual brand experiences aims to further support retailers in monetising their digital signage network.

For years, Marvin has been known as an expert in programmatic, mobile advertising and digital out of home (DOOH). He has provided his services from companies such as Platform 161, Newcraft, and Masters of Digital. First Impression strengthened its retail media proposition last year and, together with partner Streaem, rolled out in-store retail media infrastructure at Jumbo and SPAR, among others. Retail media will only continue to develop in the coming years and with Marvin, First Impression has acquired the knowledge and expertise to support retailers in setting up and operating new retail media networks.

Koen Wouters, Chief Inspiration Officer at First Impression: “Marvin has been involved in the rollout of the first retail media network in the Netherlands since 2018. He has always worked with data and software infrastructure for media publishers. In that capacity, he also worked with us on the rollout at Jumbo Supermarkets. The addition of Marvin to our team is a shot in the arm. With Marvin at the helm, our clients will be able to take full advantage of our blended expertise of digital signage and in-store retail media.”

“For retailers, signage is rapidly evolving into an essential element of the shopping experience. It opens the door to secondary income. Together with the team, we are strengthening our position as a knowledge partner to retailers in optimising their retail media strategy. We take the retailer through the process, providing the expertise necessary to establish and operate successful retail media networks, allowing them to excel worry-free,” Marvin concludes.